Copywriter

Newsletter Jobs; Strongsville (OH); On-site; USD 55,000 - 90,000; Full time

Benefits offered by this job

Tickets to Cleveland sporting events

Lunch & learns

Employee appreciation events

Paid vacation

Paid holidays

401(k) with match

Tuition reimbursement

Medical insurance

Dental insurance

Vision insurance

Job summary

Foundation Software, a Northeast Ohio construction software provider, is seeking an experienced copywriter to write compelling copy for ads, emails, landing pages and product descriptions.

You will collaborate with a creative team to drive advertising strategy across media and lead generation platforms, crafting headlines, CTAs, and newsletters that boost engagement and conversions. Knowledge of SEO and analytics preferred.

Qualifications

• Strong copywriting across digital and print media (ads, blogs, emails, headlines, product descriptions).
• Proven ability to craft compelling copy that boosts engagement and drives action.
• Knowledge of SEO basics, keyword research, and on-page optimization.

Responsibilities

• Develop fresh copy concepts and contribute to a collaborative marketing team.
• Craft engaging copy for digital and print ads, emails, landing pages, and direct mail.
• Create eye-catching headlines, taglines, and calls to action; test copy elements with analytics.

Skills

B2B copywriting

SEO basics

Storytelling

Headline writing

Audience adaptation

Editing & proofreading

Project management

Cross-functional collaboration

Attention to detail

Keyword research

AI tool awareness

Job description

What is great about working for Foundation? Plenty! We have a fun, casual, yet hard-working culture that invests in our employees, promotes creativity, and delivers on our reputation. Would you like to work for a company that offers manicures and pedicures in the office? We do! How about massages, laundry service, monthly car washes, catered lunches Wednesdays and a monthly happy hour - we offer all this and more!

At Foundation we believe in and promote a work-life balance with a top-notch workout facility, fitness classes and free personal training; and for those competitive types, a game room complete with table tennis, foosball, and video game systems. Also, there are some comforts of home, there is a full kitchen, free coffee and specialty flavors, soft drinks, and snacks.

Position Summary

Foundation Software, a national provider of construction software and services and one of Northeast Ohio's top workplaces, is seeking an experienced, self-driven copywriter with proven ability to write compelling copy that boosts engagement and convinces the reader to act. You will collaborate with an in-house creative team to drive our advertising strategy across multiple media and lead generation platforms.

Essential Functions And Responsibilities

• Reports to the Director of Digital Media, Marketing Content Manager and VP of Marketing
• Offer fresh copy concepts, ideas, and contributions to a collaborative marketing team
• Produces engaging, clear copy for digital and print ads, videos, email, direct mail, landing pages, product descriptions, and other mediums.
• Develops eye-catching headlines, taglines, and calls to action
• Works with analytics to continuously test various copy elements that drive MQLs
• Draft newsletters, email and direct mail campaigns that encourage conversations
• Attention to detail with ability to proofread work, ensuring accurate, error-free copy
• Meeting with SMEs and stakeholders to understand audience and messaging for each product line
• Stays current on the digital marketing trends and requirements for each platform
• Evaluates competitor content strategies and points out market opportunities
• Knows best practices for capturing attention and driving action through the written word
• Work closely with our writing team to help execute our advertising and content strategy

Required Skills And Experience

• Imagination, initiative, and a passion for making great content
• Recognizes psychological triggers that impact buying decisions
• Writes captivating headlines and subject lines that boost engagement
• Employs storytelling methods to establish emotional connection with audiences
• Crafts brand messaging that stands out from the competitors
• Understands keyword research, comprehension of on-page SEO elements, and awareness of content marketing strategies to engage audience
• Outstanding writing skills in variety of forms and media (e.g., ad copy, blogs, social, short stories, emails, headlines, subject lines, etc.)
• Ability to write to different audiences (e.g., bookkeepers, financial professionals, executives) and for different stages within the marketing funnel
• An eye for detail, grammar, and consistency
• Ability to manage multiple projects with different tone and voice simultaneously while meeting project deadlines
• Ability to work in a challenging environment and collaborate with a team that includes cross-company stakeholders, designers, writers, sales reps, and executives
• B2B copywriting experience required
• Certifications from Google, copy blogger, content marketing, etc. is a plus
• Familiarity with SEO principles, keyword search and AI tools also a plus

Other Employee Rewards

• tickets to Cleveland sporting events
• a variety of lunch and learns
• various employee-appreciation events throughout the year

Benefits

• paid vacation
• paid holidays
• 401(k) with match
• tuition reimbursement
• medical
• eye
• dental

Now offering discounts on pet, home, and auto insurance through Liberty Mutual!

Foundation is constantly recognized as one of Northeast Ohio's top workplaces. We are a 21-time winner of the NorthCoast 99 award, a multi-year winner of The Plain Dealer's Top Workplaces award, and have been recognized multiple years on the Inc. 5000 list of fastest-growing private companies in the U.S.

Let us start your future at Foundation!

Foundation Software is an Equal Opportunity Employer.