Marketing Copywriter

Foundation Software; Strongsville (OH); On-site; USD 65,000 - 95,000; Full time

Benefits offered by this job

Manicures & pedicures in office

Massages

Laundry service

Catered lunches Wednesdays

Monthly happy hour

Job summary

Foundation Software, a national provider of construction software and services, is seeking an experienced, self-driven copywriter with proven ability to write compelling copy that boosts engagement and convinces the reader to act. You will collaborate with an in-house creative team to drive our advertising strategy across multiple media and lead generation platforms.

Ideal candidates have B2B copywriting experience, strong storytelling, SEO awareness, and the ability to tailor messages to

Qualifications

• B2B copywriting experience required.
• Strong storytelling and headline-writing abilities.
• Familiarity with on-page SEO and keyword research beneficial.
• Ability to tailor copy for diverse audiences (bookkeepers, financial pros, executives).
• Proven proofreading and attention to detail in fast-paced environments.

Responsibilities

• Collaborate with Director of Digital Media and Marketing team to develop advertising copy across media.
• Produce engaging copy for digital and print ads, emails, direct mail, landing pages, and product descriptions.
• Develop headlines, taglines, and calls to action that drive engagement and conversions.
• Test and optimize copy elements using analytics to improve MQLs.
• Draft newsletters and campaigns to generate conversations and nurture leads.
• Proofread and ensure error-free copy across all materials.
• Meet with SMEs and stakeholders to tailor messaging per product line.

Skills

B2B copywriting

Storytelling

Headline writing

Editing/proofreading

SEO awareness

Audience adaptation

Cross-functional collaboration

Marketing analytics

Job description

What is great about working for Foundation?

Plenty! We have a fun, casual, yet hard-working culture that invests in our employees, promotes creativity, and delivers on our reputation. Would you like to work for a company that offers manicures and pedicures in the office? We do! How about massages, laundry service, monthly car washes, catered lunches Wednesdays and a monthly happy hour - we offer all this and more!

At Foundation we believe in and promote a work-life balance with a top-notch workout facility, fitness classes and free personal training; and for those competitive types, a game room complete with table tennis, foosball, and video game systems. Also, there are some comforts of home, there is a full kitchen, free coffee and specialty flavors, soft drinks, and snacks.

Position Summary

Foundation Software, a national provider of construction software and services and one of Northeast Ohio's top workplaces, is seeking an experienced, self-driven copywriter with proven ability to write compelling copy that boosts engagement and convinces the reader to act. You will collaborate with an in-house creative team to drive our advertising strategy across multiple media and lead generation platforms.

Essential Functions and Responsibilities

• Reports to the Director of Digital Media, Marketing Content Manager and VP of Marketing
• Offer fresh copy concepts, ideas, and contributions to a collaborative marketing team
• Produces engaging, clear copy for digital and print ads, videos, email, direct mail, landing pages, product descriptions, and other mediums.
• Develops eye-catching headlines, taglines, and calls to action
• Works with analytics to continuously test various copy elements that drive MQLs
• Draft newsletters, email and direct mail campaigns that encourage conversations
• Attention to detail with ability to proofread work, ensuring accurate, error-free copy
• Meeting with SMEs and stakeholders to understand audience and messaging for each product line
• Stays current on the digital marketing trends and requirements for each platform
• Evaluates competitor content strategies and points out market opportunities
• Knows best practices for capturing attention and driving action through the written word
• Work closely with our writing team to help execute our advertising and content strategy

Required Skills and Experience

• Imagination, initiative, and a passion for making great content
• Recognizes psychological triggers that impact buying decisions
• Writes captivating headlines and subject lines that boost engagement
• Employs storytelling methods to establish emotional connection with audiences
• Crafts brand messaging that stands out from the competitors
• Understands keyword research, comprehension of on-page SEO elements, and awareness of content marketing strategies to engage audience
• Outstanding writing skills in variety of forms and media (e.g., ad copy, blogs, social, short stories, emails, headlines, subject lines, etc.)
• Ability to write to different audiences (e.g., bookkeepers, financial professionals, executives) and for different stages within the marketing funnel
• An eye for detail, grammar, and consistency
• Ability to manage multiple projects with different tone and voice simultaneously while meeting project deadlines
• Ability to work in a challenging environment and collaborate with a team that includes cross-company stakeholders, designers, writers, sales reps, and executives
• B2B copywriting experience required
• Certifications from Google, copy blogger, content marketing, etc. is a plus
• Familiarity with SEO principles, keyword search and AI tools also a plus

• tickets to Cleveland sporting events
• a variety of lunch and learns
• various employee-appreciation events throughout the year
• paid vacation
• paid holidays
• 401(k) with match
• tuition reimbursement
• medical, eye and dental
• Now offering discounts on pet, home, and auto insurance through Liberty Mutual!

Foundation is constantly recognized as one of Northeast Ohio's top workplaces. We are a 21-time winner of the NorthCoast 99 award, a multi-year winner of The Plain Dealer's Top Workplaces award, and have been recognized multiple years on the Inc. 5000 list of fastest-growing private companies in the U.S.

Let us start your future at Foundation!

Foundation Software is an Equal Opportunity Employer.