AEO/GEO/SEO Specialist

Foundation Software; Strongsville (OH); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Manicure and pedicure in office

Massages

Laundry service

Monthly car washes

Catered lunches Wednesdays

Monthly happy hour

Tickets to Cleveland sporting events

Lunch & learns

Job summary

Foundation Software is seeking an AEO/GEO Specialist to strengthen our visibility across AI-answer engines used by construction professionals. You’ll own AEO/GEO strategy, collaborate with the SEO Strategist, and align paid and organic messaging for a fast-growing B2B SaaS brand.

Hybrid role (4 days in office, 1 day remote) with flexible hours, offering a supportive culture and opportunities to influence AI-search presence across major platforms.

Qualifications

• 5+ years of experience in SEO, content marketing, or digital marketing.
• Experience with AEO/GEO, structured data, or AI-search visibility.
• Proficiency with SEO tools like SEMrush, Ahrefs, GSC, GA4.
• Strong writing skills and the ability to structure content for humans and AI.
• Experience with Reddit or community platforms and credible participation.

Responsibilities

• Structure content and site architecture so AI engines can parse, trust, and cite Foundation Software.
• Build and refine answer capsules—concise, quotable AI responses.
• Monitor AI visibility across ChatGPT, Perplexity, Claude, and Google AI Overviews.
• Audit content for extractability and structured data markup.
• Collaborate with the SEO Strategist to align paid and organic messaging.
• Engage in off-site mentions (Reddit, forums) to boost presence.

Skills

SEO

Content marketing

Digital marketing

AEO/GEO

Structured data

AI-search visibility

Writing skills

B2B SaaS marketing

Tools

SEMrush

Ahrefs

Google Search Console

GA4

Schema markup

Job description

What is great about working for Foundation? Plenty! We have a fun, casual, yet hard-working culture that invests in our employees, promotes creativity, and delivers on our reputation. Would you like to work for a company that offers manicures and pedicures in the office? We do! How about massages, laundry service, monthly car washes, catered lunches Wednesdays and a monthly happy hour - we offer all this and more!

At Foundation we believe in and promote a work-life balance with a top-notch workout facility, fitness classes and free personal training; and for those competitive types, a game room complete with table tennis, foosball, and video game systems. Also, some comforts of home, there is a full kitchen, free coffee and specialty flavors, soft drinks, and snacks.

AEO/GEO Specialist

Role: Hybrid - In office (4 days) | Remote (1 day) | Flex schedule (start and end times)

Foundation Software, a leading SaaS provider of construction accounting, estimating, payroll processing and field operations solutions, is hiring an AEO/GEO Specialist to strengthen our visibility across the answer engines that construction professionals utilize before ever reaching a traditional search results page. These include ChatGPT, Perplexity, Claude, and Google AI Overviews.

This role works within the parameters of our existing SEO strategy, partnering closely with our SEO Strategist, to ensure that organic, AI-answer, and paid visibility all pull in the same direction. This person owns AEO/GEO strategy day to day and reports to the Director of Paid Media for alignment on paid/organic messaging.

We're looking for someone fluent in AEO/GEO best practices and SEO fundamentals, who understands how AI models retrieve, rank, and cite content, and who's ready to bring that knowledge to a fast-growing B2B brand.

Essential Functions & Responsibilities

Answer Engine Optimization (AEO)

• Structure content, on-page elements, and page architecture so AI engines can easily parse, trust, and cite Foundation Software and our full suite of products and services as a source.
• Build and refine answer capsules - concise, directly quotable answers to the specific questions our audience asks AI tools.
• Apply best practices so Foundation Software's product suite is consistently and correctly associated with the right products, services, and industry terms across the web.
• Monitor how and where Foundation Software's product suite appears (or don't) in AI-generated answers across ChatGPT, Perplexity, Claude, and Google AI Overviews, and flag gaps or inaccuracies.

Generative Engine Optimization (GEO) & Extractability

• Audit existing content for extractability, ensuring it's structured so AI models can parse and cite it cleanly.
• Track AI citation trends and best practices emerging, bringing new tactics back to the team as the discipline evolves.

Off-Site Mentions & Reddit

• Identify and pursue opportunities to build Foundation Software's product suite presence and credibility in places AI models pull from - Reddit threads, forums, review sites, social media, and other third-party platforms relevant to construction professionals.
• Monitor Reddit and other community platforms for conversations where Foundation Software's product suite should have a voice, and maintain a respectful, non-spammy presence.
• Track brand mentions across the web, distinguishing valuable citation opportunities from low-quality or irrelevant ones.
• Coordinate with the SEO Strategist on how off-site mention-building supports the broader entity and citation strategy.

Cross-Functional Collaboration

• Partner with the SEO Strategist to ensure AEO/GEO work complements the overall SEO strategy.
• Keep messaging and positioning consistent across paid and AI-answer visibility.
• Report on AI visibility performance, citation wins, and off-site mention activity on a regular cadence.

Required Skills & Experience

• 5+ years of experience in SEO, content marketing, or digital marketing, ideally including exposure to AEO/GEO, structured data, or AI-search visibility (this is an emerging discipline - hands-on SEO experience plus strong self-directed learning is welcome even without formal AEO/GEO tenure).
• Working knowledge of SEO tooling (e.g., SEMrush, Ahrefs, Google Search Console, GA4, etc.) and familiarity with schema/structured data markup.
• Understanding about how AI answer engines retrieve, rank, and cite content.
• Strong writing skills, with the ability to structure content clearly for both human readers and AI systems.
• Experience with community platforms like Reddit, and an understanding of how to participate credibly rather than promotionally.
• Detail-oriented and organized, comfortable tracking citation and mention data across multiple platforms.
• Plain, contractor-facing communication style, with the ability to translate technical concepts for a non-technical audience.
• B2B SaaS marketing experience preferred.

• manicures and pedicures in the office
• massages
• laundry service
• monthly car washes
• catered lunches Wednesdays
• monthly happy hour

• tickets to Cleveland sporting events
• a variety of lunch and learns
• various employee-appreciation events throughout the year
• paid vacation
• paid holidays
• 401(k) with match
• tuition reimbursement
• medical
• eye
• dental

• Now offering discounts on pet, home and auto insurance through Liberty Mutual!

Foundation is constantly recognized as one of Northeast Ohio's top workplaces. We are a 21 time winner of the NorthCoast 99 award, a multi-year winner of The Plain Dealer's Top Workplaces award, and have been recognized multiple years on the Inc. 5000 list of fastest-growing private companies in the U.S.

Let us start your future at Foundation!

Foundation Software is an Equal Opportunity Employer.