Copywriter

Meta; New York (NY); On-site; USD 98,000 - 144,000; Full time

Job summary

Meta is seeking a Copywriter for its in-house creative team to craft compelling copy across Facebook, Instagram, WhatsApp, Messenger, Meta Quest, and Ray‑Ban Meta glasses. You will develop product stories and help shape each platform’s voice, across a range of formats from social to product marketing.

You will collaborate with producers, art directors, marketers and program management to deliver breakthrough work and ensure consistency of the brand voice across Meta’s family of apps and hardware

Qualifications

• 1+ years of copywriting or creative writing experience.
• Ability to solve problems in fast-paced environments.
• Passion for product storytelling and strategy.
• Strong communication skills.
• Experience with AI tools in copywriting.
• Understanding AI in creative workflows.
• Authorized to work in the United States.

Responsibilities

• Write and concept ideas for a variety of mediums, including mobile, social, product, film, interactive, content, activations, OOH, print, events, experiential, etc.
• Apply knowledge of writing and conceptual ideation to tell stories on behalf of a brand and within a product.
• Present ideas in a clear and focused way that builds consensus and alignment with stakeholders across teams.
• Work collaboratively within a cross-functional team environment, partnering with producers, art directors, marketers and program management to reach campaign goals.
• Support innovation within formats to create breakthrough and memorable creative work.
• Deliver mixed creative assets including short-form copy, long-form scripts, social content and campaign narratives.
• Create original, breakthrough work.

Skills

Copywriting

Creative writing

Communication

AI tools

Product storytelling

Team collaboration

Job description

Creative X is a global agency that drives the creative vision for our brands and how they are perceived in the world. We develop the vision for next-generation creative advertising, consumer brand content and experiences for Meta, Facebook, Instagram, WhatsApp and our hardware products. Our vision is fearless creativity that shapes the future of connection. With some of the industry’s best talent on our team, we create beautiful work that has a purpose. And with an audience of almost five billion across some of the world’s biggest brands, we create brave ideas that demonstrate the full creative potential of our platforms, including industry leading, envy-inducing creative experiences that push the boundaries of traditional advertising. We believe in attracting and nurturing world class talent with a focus on collaboration, community and career development. We have developed effective collaboration models with agencies and our cross-company creative network to ensure a consistent and strong creative narrative for work that reaches an audience across the globe due to the scale of our products. Meta is looking for a Copywriter to join our in-house creative team, crafting compelling copy across Meta's family of apps and hardware products — including Facebook, Instagram, WhatsApp, Messenger, Meta Quest, and Ray-Ban Meta smart glasses. In this role, you will develop copy that brings product stories to life, shapes brand voice, and connects billions of people to the experiences and technology that matter most to them. You will work across a range of formats and channels, from social and digital campaigns to product marketing and brand storytelling, ensuring every word reflects the distinct voice and purpose of each platform.

Copywriter Responsibilities:

• Write and concept ideas for a variety of mediums, including mobile, social, product, film, interactive, content, activations, OOH, print, events, experiential, etc
• Apply knowledge of writing and conceptual ideation to tell stories on behalf of a brand and within a product
• Present ideas in a clear and focused way that builds consensus and alignment with stakeholders across teams
• Work collaboratively within a cross-functional team environment, partnering with producers, art directors, marketers and program management to reach campaign goals
• Support innovation within formats to create breakthrough and memorable creative work
• Deliver mixed creative assets including short-form copy, long-form scripts, social content and campaign narratives
• Create original, breakthrough work

Minimum Qualifications:

• 1+ years of experience in copywriting, creative writing, or a related creative discipline
• Experience problem solving in fast paced environments and navigating ambiguity
• A passion and interest in product storytelling and project strategy
• Strong communication skills
• Knowledge and use of various AI tool capabilities and limitations in the context of copywriting and creative ideation, demonstrated through professional or self-directed experience
• Experience actively seeking out new AI knowledge and skills, understanding of how AI is reshaping creative work and experiments with emerging AI technologies, and applies it to active creative workflows
• Demonstrated judgment in using AI in creative work, knowing when to use it, when to rely on traditional tools, and how to edit/refine AI-assisted work to reach a high-quality final output
• Must obtain work authorization in country of employment at the time of hire, and maintain ongoing work authorization during employment

Preferred Qualifications:

• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Familiarity with writing for short-form video and motion-led formats such as Reels, Stories, or connected TV
• Experience contributing to or maintaining brand voice and tone guidelines at scale
• Experience using AI-assisted writing tools to accelerate ideation, explore creative directions, or optimize copy workflows
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Experience developing copy for product launches, including app features or consumer hardware

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and Affidative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [e-mail].

$98,000/year to $144,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.