Art Director

Meta; San Francisco (CA); On-site; USD 98,000 - 144,000; Full time

Benefits offered by this job

Bonus

Equity

Benefits

Job summary

Meta is seeking an Art Director to join our in-house creative team, developing compelling brand and marketing campaigns for Meta's apps and hardware.

You will concept and art direct across digital, social, film, experiential and OOH, collaborating with copywriters, designers, strategists and producers to bring bold ideas to life at scale. Strong craft and AI-aware practice required.

Qualifications

• Experience in art direction or related creative field.
• Ability to solve problems in fast-paced environments and manage ambiguity.
• Ability to design, art direct, and articulate conceptual design decisions.

Responsibilities

• Direct, design and concept brand expressions across mediums including mobile, product, film, interactive, OOH, print, events and experiential.
• Demonstrate how art direction, design and concepts tell a brand story within a product.
• Present ideas clearly to build consensus with stakeholders across teams.

Skills

Art direction

Design

Conceptual design

Prototyping

AI in design

Tools

Photoshop

Illustrator

InDesign

Figma

Sketch

Keynote

Job description

Creative X is a global agency that drives the creative vision for our brands and how they are perceived in the world. We develop the vision for next-generation creative advertising, consumer brand content and experiences for Meta, Facebook, Instagram, WhatsApp and our hardware products. Our vision is fearless creativity that shapes the future of connection. With some of the industry’s best talent on our team, we create beautiful work that has a purpose. And with an audience of almost five billion across some of the world’s biggest brands, we create brave ideas that demonstrate the full creative potential of our platforms, including industry leading, envy-inducing creative experiences that push the boundaries of traditional advertising. We believe in attracting and nurturing world class talent with a focus on collaboration, community and career development. We have developed effective collaboration models with agencies and our cross-company creative network to ensure a consistent and strong creative narrative for work that reaches an audience across the globe due to the scale of our products. Meta is seeking an Art Director to join our in-house creative team, developing compelling brand and marketing campaigns across Meta's family of apps and hardware products, including Facebook, Instagram, WhatsApp, and Meta's wearables and devices.

In this role, you will concept and art direct work that spans digital, social, film, experiential, and out-of-home channels, helping shape how billions of people perceive and connect with Meta's brands. You will collaborate closely with copywriters, designers, strategists, and producers to bring bold creative ideas to life at scale.

Art Director Responsibilities:

• Art directors direct, design and concept brand expressions across a variety of mediums, including mobile, product, film, interactive, OOH, print, events, and experiential, etc
• Demonstrate an understanding of how art direction, design, and conceptual ideas can be used to tell a story on behalf of a brand and within a product
• Present ideas in a clear and focused way that builds consensus and alignment with stakeholders across teams
• Work collaboratively within a cross-functional team environment, partnering with producers, copywriters, marketers and program management to reach campaign goals
• Explore and propose new creative formats to produce high-impact, memorable creative work
• Deliver mixed creative assets including stills, animation and live action video art direction
• Create original, breakthrough work

Minimum Qualifications:

• 1+ years of experience in art direction, design, or a related creative discipline
• Experience problem-solving in fast-paced environments and navigating ambiguity
• Can design, art direct and articulate conceptual design decisions
• Able to bring ideas to life with high-quality comps and prototypes using creative software and other tools (Photoshop, Illustrator, InDesign, Figma, Sketch, Keynote, etc.)
• Knowledge and use of various AI tool capabilities and limitations in the context of art direction and design, demonstrated through professional or self-directed experience
• Experience actively seeking out new AI knowledge and skills, understanding of how AI is reshaping creative work and experimenting with emerging AI technologies, and applies it to active creative workflows
• Demonstrated judgment in using AI in creative work, including knowing when to use it, when to rely on traditional tools, and how to edit and refine AI-assisted work to reach a high-quality final output
• Detail-focused with an eye for visual craft
• Must obtain work authorization in country of employment at the time of hire, and maintain ongoing work authorization during employment

Preferred Qualifications:

• Experience art directing campaigns for consumer technology, hardware, or social media platforms
• Familiarity with motion design, video production, or directing live-action or animated content
• Demonstrated use of AI-assisted creative tools (e.g., generative image tools, prompt engineering) to enhance or accelerate creative workflows
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Experience working within and contributing to large-scale brand design systems across a global product portfolio
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and Aff…?

Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [e-mail].

$98,000/year to $144,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.