Social Creative Lead, Executive Communications

Meta; New York (NY); On-site; USD 177,000 - 248,000; Full time

Job summary

Meta seeks an experienced Social Creative Lead to guide executive storytelling across social platforms and major product announcements. You will craft original concepts, build a content pipeline, and shape editorial programming that strengthens executive voices and deepens audience engagement.

This role focuses on Meta Connect, keynote storytelling, product demos, livestreams, and creator collaborations, driving culturally relevant, human storytelling about Meta's technology and products.

Qualifications

• 10+ years of experience in developing creative strategy, social storytelling, editorial programming, or content strategy for a tech company or global brand.
• Experience generating original ideas and editorial judgment to identify culturally relevant storytelling opportunities.
• Experience translating complex tech into clear, compelling stories across formats.

Responsibilities

• Define the creative strategy for executive storytelling across social platforms and key product announcements.
• Generate original concepts and build a pipeline of ideas for moments audiences want to watch, share, and discuss.
• Develop recurring content franchises and editorial programming to elevate executive voices over time.
• Shape the keynote creative vision for Meta Connect across storytelling, demos, livestreams, and social strategy.
• Translate emerging technologies into human, accessible stories that resonate culturally.

Skills

Creative strategy

Social storytelling

Editorial programming

Content strategy

Cross-functional leadership

Executive storytelling

Job description

Meta is seeking an experienced social creative lead to join our executive communications team. This role will help determine the creative vision and social content strategy across one of our C-suite executive's platforms, guiding the team in delivering high-impact, culturally relevant storytelling that showcases Meta's products, strengthens executive voices, and keeps both at the forefront of technology and cultural conversations.We're looking for someone with a proven track record of developing original, creative concepts that drive engagement; this person should also consistently develop original creative concepts and maintain a consistent pipeline of content ideas. They have extensive experience across technology, internet culture, and storytelling, constantly spotting opportunities and developing original concepts that people genuinely want to watch, share, and talk about.This is not a traditional creative director role. This person should be equally comfortable pitching a new content franchise, shaping the creative vision for a keynote, leading brainstorming sessions, or rolling up their sleeves to execute a social campaign. They're motivated to learn continuously, with a genuine appetite for diving deep into Meta's products and understanding how they work, quickly translating technical innovations into stories that feel human, accessible, and culturally relevant. Just as importantly, they help elevate creative quality across the team by providing constructive feedback, sharing best practices, and championing ambitious ideas, fostering ambitious, original thinking across the team.A major focus of the role will be helping to define the creative direction for Meta Connect, working across keynote storytelling, product demos, livestream experiences, creator collaborations, and social strategy to help make Connect one of the industry's most innovative technology events.

Social Creative Lead, Executive Communications Responsibilities:

• Help determine the creative strategy for executive storytelling across social platforms, major product announcements, keynote moments, and cultural conversations
• Generate original creative concepts and build a pipeline of ideas that strengthen executive storytelling and create moments audiences want to watch, share, and discuss
• Develop recurring content franchises and editorial programming that build authentic executive voices over time
• Help define the keynote creative vision for Meta Connect across keynote storytelling, product demos, livestream experiences, creator collaborations, and social strategy
• Partner closely with product teams to develop deep product fluency, translating emerging technologies and complex innovations into compelling stories and experiences
• Help determine the most effective storytelling format for every communication—from short-form video and carousels to keynote experiences, documentaries, creator partnerships, and experimental formats. Concept and execute earned social moments and culturally relevant activations that shape conversations around Meta's products and executives
• Lead and participate in creative brainstorming sessions, contributing original ideas while elevating the quality of thought across the broader team
• Translate audience insights, performance data, platform behaviors, and emerging trends into actionable creative direction and scalable content strategies
• Prioritize and manage multiple high-profile initiatives based on impact, deadlines, and stakeholder needs, balancing long-term creative vision with rapid execution

Minimum Qualifications:

• 10+ years of experience in developing creative strategy, social storytelling, editorial programming, or content strategy for a technology company, creator, media organization, entertainment brand, or global consumer company
• Experience generating original creative ideas and using editorial judgment to evaluate content for audience relevance, brand alignment, and cultural timeliness to identify culturally relevant storytelling opportunities and develop social-first content
• Experience translating complex technical products and emerging technologies into clear, compelling stories across a variety of formats
• Experience leading cross-functional creative initiatives from concept to execution, partnering effectively with executives, communications, product, marketing, design, and production teams in fast-paced, high-ambiguity environments
• Portfolio showcasing original, high-performing creative work across social platforms, campaigns, live experiences, or executive storytelling
• Experience working across the creative development process, from concept through execution, in collaboration with cross-functional creative teams

Preferred Qualifications:

• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Proven ability to identify and capitalize on emerging cultural moments, platform trends, and audience behaviors to create timely, high-impact storytelling
• Experience with the creative development process, with the ability to work across multiple visual styles, storytelling formats, and production approaches
• Experience in developing creative strategies for executives, founders, or public-facing leaders
• Demonstrated ongoing AI skill development (e.g., prompt/context engineering, agent orchestration) and staying current with emerging AI technologies
• Experience shaping storytelling for major product launches, keynote presentations, or large-scale live events
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact
• Demonstrated ongoing AI skill development and staying current with emerging AI technologies
• Demonstrated ability to integrate AI tools to optimize/redesign workflows and drive measurable impact (e.g., efficiency gains, quality improvements)
• Extensive experience with social platforms, creator ecosystems, and evolving platform behaviors, with expertise in developing platform-native creative strategies
• Experiences adhering to and implementing responsible, ethical AI practices
• Experience adhering to and implementing responsible, ethical AI practices (e.g., risk assessment, bias mitigation, quality and accuracy reviews)
• Demonstrated success in creating large-scale earned social moments, campaigns, and culturally relevant activations that drive conversations and meaningful business impact

About Meta:

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is proud to be an Equal Employment Opportunity and Affimative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at [e-mail].

$177,000/year to $248,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.