Copywriter

RUTI INC.; New York (NY); Hybrid; USD 95,000 - 130,000; Full time

Job summary

RUTI INC. is seeking a strategic Copywriter to shape the voice of the brand across email, web, retail, and advertising. You will balance emotive storytelling with performance metrics to maximize engagement and conversions.

This hybrid role requires collaboration with Marketing, Creative, Growth, Merchandising, and Ecommerce teams. Based in Oakland, NY, or Tel Aviv, you will drive copy across digital and in-store experiences while maintaining the RUTI voice.

Qualifications

• 5+ years of copywriting experience, preferably within fashion, lifestyle, luxury, or premium consumer brands.
• Strong background in performance marketing and writing copy that drives measurable business results.
• Proven experience across email, SMS, paid social, organic social, digital advertising, ecommerce, and website copy.
• Deep understanding of customer acquisition, conversion, and retention messaging.
• Strong knowledge of SEO best practices and digital content strategy.
• Ability to balance brand storytelling with performance-driven objectives.
• Analytical and data-informed mindset with the ability to interpret campaign insights and optimize accordingly.
• Exceptional writing, editing, and proofreading skills with strong attention to detail.
• Highly collaborative with experience working cross-functionally across creative and marketing teams.
• Comfortable working in a fast-paced, high-growth environment with shifting priorities.
• Familiarity with project management tools; experience with Monday.com is a plus.

Responsibilities

• Write high-performing copy across email, SMS, paid and organic social, digital advertising, ecommerce, website, and retail channels
• Develop compelling messaging that drives engagement, click-through rate, conversion, and customer retention while maintaining RUTI’s brand voice
• Partner closely with Marketing, Creative, Growth, Merchandising, and Ecommerce teams to support seasonal campaigns, product launches, and brand initiatives
• Lead performance-focused copywriting for paid media, landing pages, and acquisition campaigns
• Own SEO-informed website copy, including product descriptions, category pages, and editorial content
• Translate campaign strategies into customer-centric messaging across all platforms
• Analyze performance metrics and optimize messaging based on customer behavior and campaign results
• Contribute to the ongoing evolution, consistency, and refinement of the RUTI brand voice
• Develop retail-facing copy including in-store signage, brand storytelling, and experiential messaging
• Ensure all copy aligns with brand guidelines and maintains consistency across channels
• Support testing initiatives through A/B copy experimentation and performance analysis

Skills

Copywriting

Performance marketing

Email copywriting

SMS copywriting

Paid social

Organic social

SEO

Brand voice

Analytics

Cross-functional collaboration

Tools

Monday.com

Job description

RUTI is a California-based fashion house creating elevated, effortless clothing for women 35+ who value comfort, confidence, and individuality. Following a year of exceptional growth, we are expanding our creative and marketing teams and looking for a

Copywriter to help shape the voice of the brand across every customer touchpoint.

This is an opportunity to join a fast-growing company at a pivotal stage and play a key role in driving both brand storytelling and business performance.

The Role

RUTI is seeking a strategic, performance-minded Copywriter to join our growing Marketing & Creative team. This role is ideal for a writer who understands how to balance emotionally resonant storytelling with measurable business results.

You will lead the development of compelling, conversion-focused copy across digital, retail, and brand channels while helping evolve and maintain RUTI’s distinctive voice. The ideal candidate is equal parts creative and analytical — someone who deeply understands customer psychology, performance marketing, and brand integrity.

You will collaborate cross-functionally with Marketing, Creative, Growth, Merchandising, and Ecommerce teams to deliver thoughtful, high-performing messaging that drives engagement, conversion, and long-term customer connection.

Location

This is a hybrid role with 4 days in-office based out of one of our locations:

• Oakland, CA (HQ)
• New York City
• Tel Aviv

Responsibilities

• Write high-performing copy across email, SMS, paid and organic social, digital advertising, ecommerce, website, and retail channels
• Develop compelling messaging that drives engagement, click-through rate, conversion, and customer retention while maintaining RUTI’s brand voice
• Partner closely with Marketing, Creative, Growth, Merchandising, and Ecommerce teams to support seasonal campaigns, product launches, and brand initiatives
• Lead performance-focused copywriting for paid media, landing pages, and acquisition campaigns
• Own SEO-informed website copy, including product descriptions, category pages, and editorial content
• Translate campaign strategies into customer-centric messaging across all platforms
• Analyze performance metrics and optimize messaging based on customer behavior and campaign results
• Contribute to the ongoing evolution, consistency, and refinement of the RUTI brand voice
• Develop retail-facing copy including in-store signage, brand storytelling, and experiential messaging
• Ensure all copy aligns with brand guidelines and maintains consistency across channels
• Support testing initiatives through A/B copy experimentation and performance analysis

Who You Are

• 5+ years of copywriting experience, preferably within fashion, lifestyle, luxury, or premium consumer brands
• Strong background in performance marketing and writing copy that drives measurable business results
• Proven experience across email, SMS, paid social, organic social, digital advertising, ecommerce, and website copy
• Deep understanding of customer acquisition, conversion, and retention messaging
• Strong knowledge of SEO best practices and digital content strategy
• Ability to balance brand storytelling with performance-driven objectives
• Analytical and data-informed mindset with the ability to interpret campaign insights and optimize accordingly
• Exceptional writing, editing, and proofreading skills with strong attention to detail
• Highly collaborative with experience working cross-functionally across creative and marketing teams
• Comfortable working in a fast-paced, high-growth environment with shifting priorities
• Familiarity with project management tools; experience with Monday.com is a plus