Influencer & Social Media Manager

RUTI INC.; New York (NY); Hybrid; USD 50,000 - 70,000; Full time

Job summary

A fashion house is seeking a content creator to enhance its online presence. The role involves video content creation, social media management, and collaboration with marketing teams. Ideal candidates will have over 3 years of experience in digital content, exceptional communication skills, and proficiency in video editing. The position allows partial remote work, with some requirements to visit storefronts. If you are passionate about fashion and have a flair for engaging social media content, this could be the perfect opportunity for you.

Qualifications

• 3+ years’ experience in digital content creation and social media management.
• Proficient in video and photo editing using mobile apps or professional software.
• Exceptional writing, copyediting, and communication skills.

Responsibilities

• Plan and execute social media channels and content.
• Create engaging visual content maintaining brand aesthetic.
• Report to Marketing Manager and collaborate with design teams.

Skills

Video editing

Social media proficiency

Interpersonal communication

Fashion knowledge

Job description

RUTI is a California-based fashion house creating Ready-to-Wear collections and a brand experience that goes beyond clothing. Loved by women 35+ (and beyond), RUTI is about comfort, confidence, and individuality — and the quiet power of feeling truly yourself in what you wear.

After two years of remarkable growth, our journey is gaining even more momentum. We’re inviting exceptional people to join our expanding team — a group that is professional yet warm, united by creativity, purpose, and a shared passion for building the future of RUTI.

This is a unique opportunity to join a booming fashion brand at the perfect time.

Our ideal candidate is passionate about video content creation, fashion, styling, social media, and discovering and participating in viral trends across social media platforms. This role involves on-camera/video media communication—on-camera comfort, presence, and persona are a critical aspect. This role is partially remote: we expect the candidate to visit any of our California storefronts to make timely/relevant content.

This role is partially remote: we expect the candidate to visit any of our California storefronts to make timely/relevant content.

Required Skills & Experience

• Familiarity with the basics of video + photo editing (with either mobile apps or professional software)
• Ability to independently film + edit visually appealing smartphone video in a style native to social media
• Comfort, presence, and persona for on-camera video work for social media
• Exceptional interpersonal, verbal and written communications skills with a meticulous attention to detail
• Extremely proficient in all social media platforms (Instagram, Facebook, Pinterest to start)
• Demonstrates a passion for fashion, styling, and can align beautifully with the RUTI brand
• Proficient in reporting KPIs

Responsibilities

• Report to Marketing Manager & Creative Director/Founder of the Company
• Plan and execute all aspects of the Company’s social media channels, including but not limited to grid layout, stories, reels, DM’ing with Customers and collaborators
• Create all Content and Copy needed for visual content for Company’s brand and social content, while keeping the “Ruti voice” and maintaining our brand aesthetic
• Plan and execute Company’s strategy for Brand Ambassadors, Influencers, Partnerships, Collaborations and Events, with the goal of amplifying these Brand activations
• Create and impact Company’s Social Media and Brand activation KPI’s by social media channels
• Manage the Company’s Social media calendar
• Manage Instagram and Facebook Shop
• Collaborate with the Company’s Marketing Manager to meet the marketing calendar’s brand messaging needs
• Work closely and communicate effectively with the Company’s design, merchandising, production and planning team for product needed for Content activations

Required Qualifications

• 3+ years’ experience in the digital space and a solid understanding of and actively engaged in using social media platforms (i.e. Instagram, Pinterest, Facebook, Twitter, etc.)
• 3+ years’ professional experience writing and editing text content and working with visual content.
• Excellent writing, copyediting, project management, organizational and communication skills.
• Ability to balance competing priorities, goals and timelines.
• Exceptional attention to detail and steadfast dedication to timeliness, consistency and quality control.
• Ability to work independently and collaboratively with high levels of integrity, maturity and enthusiasm.