Content Strategist/Copywriter

RG Creative; United States; Remote; USD 83,000 - 152,000; Part time

Job summary

A multidisciplinary consultancy is seeking a Project-Based Creative Strategist/Copywriter to enhance premium brand positioning. This role involves developing messaging frameworks, creating practical guidelines for multiple channels, and collaborating closely with clients and senior creatives. Ideal candidates will have 7+ years of experience in copywriting or content strategy with a portfolio showcasing strategic insight. This remote position offers part-time work and potential for future projects. Applications must include a cover letter and writing samples.

Qualifications

• 7+ years in copywriting or content strategy.
• Strong portfolio demonstrating strategic thinking.
• Ability to refine messaging based on feedback.
• Ability to translate positioning into practical guidelines.

Responsibilities

• Develop content pillars and a messaging framework.
• Create channel-specific guidelines for various platforms.
• Write sample copy showcasing the guidelines in action.
• Refine messaging with client and team input.

Skills

Strong writing skills

Collaborative mindset

Creative thinking

Understanding of luxury marketing

Strategic content development

Flexibility in guideline creation

Job description

Are you a strategic writer who understands luxury brands and knows how to bring ambitious positioning to life? Do you love coming up with ideas that tell a brand story in unique and exciting ways?

We're looking for a Project-Based Creative Strategist/Copywriter to work with our team on premium brand positioning projects. You'll be the skilled writer and strategic collaborator who helps translate sophisticated positioning into clear, executable guidelines and ideas that teams actually use to communicate with consumers.

You’ll help translate positioning into messaging and guidelines that work across email, social media, in‑person experiences, and website.

ABOUT RG CREATIVE

RG Creative is a multidisciplinary consultancy based in New York City. We work with founders and leadership teams on strategic repositioning, brand foundations, and go‑to‑market strategies—particularly in premium and craft categories. Our approach is research‑driven, collaborative, and focused on creating positioning that is authentic and meaningful.

WHAT YOU’LL DO

• Help develop content pillars and a messaging framework
• Create channel‑specific guidelines (email, social, in‑person, website) that are practical and flexible
• Write sample copy that demonstrates how guidelines work in practice
• Refine messaging based on client feedback and leadership input

YOU ARE, AND HAVE…

• A strong writer with excellent taste
• Collaborative and flexible—comfortable working closely with senior creatives and leadership
• An ideas person
• Someone with a solid understanding of the marketing landscape, particularly where it intersects with luxury
• 7+ years in copywriting or content strategy
• A portfolio showing strategic thinking and impactful writing

THE DETAILS

• Timeline: ASAP–February 2026
• Scope: Part‑time contract (~60–80 hours)
• Location: Remote
• Potential for ongoing work on future RG Creative projects

WHY THIS ROLE MATTERS

Brand positioning only works when the language feels real. Good positioning is so clear and compelling that it becomes how the team naturally talks. You’ll make sure what we build together actually lands—in emails, conversations, social posts, everywhere—not just sitting in a deck somewhere.

INTERESTED?

Send us:

• Your portfolio or writing samples (2–3 pieces such as content strategy, brand guidelines, or copywriting work such as social media posts or web copy) showing strategic thinking.
• Only applications with a cover letter or note will be considered
• At least one reference from past strategy/content clients.

Seniority level

• Mid‑Senior level

Employment type

• Contract

Job function

• Marketing, Public Relations, and Writing/Editing

Industries

• Advertising Services