Copywriter

Cracker Barrel; Lebanon (TN); On-site; USD 60,000 - 90,000; Full time

Benefits offered by this job

Medical benefits

Dental benefits

Vision benefits

Life Insurance

Disability Coverage

Paid Vacation

401k with Company Matching

Employee Stock Purchase Program

Professional Development

Discount on Cracker Barrel items

Biscuit Perks discounts on home/travel

Job summary

Cracker Barrel is seeking a creative writer for the Store Support Center to concept, write, and produce marketing materials that promote the brand and drive sales. You may travel for photo shoots and will collaborate with marketing leads and senior management to ensure messaging stays on-brand and effective.

You will refine guest-facing copy, review agency work, and guide creative solutions to meet business goals while maintaining brand voice and quality under tight deadlines.

Qualifications

• 3–6+ years of copywriting, content development, or brand storytelling (agency or in-house).
• Proven experience writing marketing copy across multiple channels and formats.
• Experience within restaurant, hospitality, retail, food, or lifestyle brands preferred.
• Exceptional proofreading, editing, and QA skills with high attention to detail.
• Strong understanding of brand voice, tone, and messaging consistency.
• Ability to manage priorities, adapt quickly, and meet deadlines in a fast-moving environment.
• Proficiency in Microsoft Office applications, including Teams, PowerPoint, and Outlook.
• Experience in Workflow/Project management systems such as Workfront preferred.

Responsibilities

• Concept, write, and help produce marketing materials that promote the brand and drive sales.
• Represent brand at photo shoots and make client creative decisions on set (travel may be required).
• Plan and implement creative changes that improve marketing efficiencies for the organization.
• Provide writing guidance to colleagues, agencies, vendors to ensure on-brand assets.
• Review guest-facing copy for adherence to brand guidelines and quality standards.
• Review external agency copy and photography to meet CB Retail objectives and quality standards.
• Collaborate with the Director of Creative on projects from concept to asset production.
• Plan and write employee-facing creative requests as needed; travel occasionally for business topics.

Skills

Copywriting

Content development

Brand storytelling

Attention to detail

Team collaboration

Tools

Microsoft Office

Workfront

PowerPoint

Outlook

Job description

They say you are the company you keep - and at Cracker Barrel, we take that seriously. At the Store Support Center, we’re in the business of serving those who serve our guests. Whether you’re designing solutions, telling our story, or setting our teams up for success, your work makes a difference every single day. Here, the work means more because we take pride in doing it together. So, join our team and find your place, because here...we’re all in good company.What You'll Do - You'll Make the MomentWorks with marketing leads/senior management to concept, write, and help produce marketing materials that promote the brand, and drive sales.Represents brand at relevant photo shoots and makes client creative decisions on set (may require travel).Continuously seeks, recommends, helps plan and implement creative changes that improve marketing efficiencies for the organization.Provides creative writing suggestions to colleagues, outside agencies, vendors or designers to bring creative assets up to brand and quality standards Provides guidance and recommendations on creative solutions to help ensure proposed creative will meet business objectives.Reviews all copy internally produced that's guest-facing for adherence to current brand guidelines and quality standards.Periodically reviews external agency copy and photography to ensure CB Retail objectives, creative POV, creative guidelines and quality standards are met.Works closely with the Director of Creative on ongoing creative projects from concept stage through production of asset.Provides creative guidance for projects necessary to the running of the business and its goals.Works with designers, photographers and other resources to plan, design and produce marketing elements.Works with internal clients to successfully deliver guest-facing creative requests that meet strategic business objectives, brand guidelines and quality standards. Assists in the planning and writing of other approved employee-facing creative requests, on an as-needed basis.Small amount of travel in order to stay relevant on business topics for the betterment of the enterprise (i.e. seminars, conferences, meetings).Qualifications3–6+ years of experience in copywriting, content development, or brand storytelling (agency or in-house experience preferred)Proven experience writing marketing copy across multiple channels and formatsExperience within restaurant, hospitality, retail, food, or lifestyle brands strongly preferredExceptional proofreading, editing, and quality assurance skills with a high attention to detailStrong understanding of brand voice, tone, and messaging consistencyAbility to manage multiple priorities, adapt quickly, and meet deadlines in a fast-moving environmentProficiency in Microsoft Office applications, including Teams, PowerPoint, and OutlookExperience working within workflow/project management systems such as Workfront preferredKey AttributesStrong command of language, storytelling, and marketing communication principlesHighly detail-oriented with a commitment to accuracy and consistencyCollaborative, proactive, and solutions-orientedOrganized and comfortable managing high-volume creative workflowsPassionate about building clear, emotionally resonant, and brand-aligned messagingAble to balance strategic thinking with hands-on executionFocus on YouWe're all about making sure you're taken care of too. Here's what's in it for you:Good Work Deserves Good Pay: Competitive Annual Salary | Annual Bonus OpportunitiesSupport That Goes Beyond the Clock: Medical, Rx, Dental and Vision Benefits on Day 1| Life Insurance and Disability Coverage | Paid Vacation/Employee Assistance ProgramGrow and Thrive Your Way: Business Resource Groups | Tuition Reimbursement | Professional DevelopmentCulture of Belonging: Support that starts on day one | Onboarding, training, and development to help you thrive | Recognition programs and employee events that bring us togetherInvest in Your Future: 401k Plan with Company Matching Contributions at 90 days | Employee Stock Purchase ProgramMore Perks, Just Because: 35% Discount on Cracker Barrel Food and Retail items | Exclusive Biscuit Perks like discounts on home, travel, cell phones, and more!A Little About UsSince 1969, Cracker Barrel has been a place to gather around delicious food, abundant servings, unexpected finds, and a warm welcome. Over time, it's become even more - somewhere folks can reconnect and feel at home. With more than 70,000 team members nationwide, we take pride in our roots - always serving up more than a meal.See for yourself. Apply now.Cracker Barrel is an equal opportunity employer.Qualified applicants are considered for all positions without regard to race, color, religion, sex, sexual orientation, genetic information, national origin, age, marital status, medical condition, disability or any other class expressly protected by law.