Copywriter

Cracker Barrel Old Country Store, Inc.; United States; On-site; USD 65,000 - 90,000; Full time

Benefits offered by this job

Competitive salary and annual bonus

Medical, Rx, Dental and Vision on Day

Life Insurance and Disability Coverage

Paid Vacation/Employee Assistance

Tuition Reimbursement

Professional Development

401k with company match at 90 days

Employee Stock Purchase Program

35% discount on Cracker Barrel items

Additional Biscuit Perks

Job summary

Cracker Barrel Old Country Store, Inc. is seeking a seasoned marketing copywriter to develop and refine brand storytelling across channels. You’ll craft compelling copy, support creative projects, and guide colleagues toward brand-consistent messaging.

Occasional travel to shoots and collaborator meetings are part of the role. The role emphasizes proofreading and brand voice consistency while collaborating with the Director of Creative and internal teams to deliver guest-facing content that

Qualifications

• 3–6+ years of experience in copywriting, content development, or brand storytelling (agency or in-house experience preferred).
• Proven experience writing marketing copy across multiple channels and formats.
• Experience within restaurant, hospitality, retail, food, or lifestyle brands strongly preferred.
• Exceptional proofreading, editing, and quality assurance skills with a high attention to detail.
• Strong understanding of brand voice, tone, and messaging consistency.
• Ability to manage multiple priorities, adapt quickly, and meet deadlines in a fast-moving environment.
• Proficiency in Microsoft Office applications, including Teams, PowerPoint, and Outlook.
• Experience working within workflow/project management systems such as Workfront preferred.

Responsibilities

• Create and produce marketing materials that promote the Cracker Barrel brand and drive sales.
• Represent the brand at photo shoots and make client creative decisions on set (travel may be required).
• Suggest and implement creative changes to improve marketing efficiency and effectiveness.
• Provide guidance on creative solutions to meet business objectives and brand standards.
• Review internal guest-facing copy for brand guideline adherence and quality standards.
• Coordinate with the Director of Creative on projects from concept to asset production.
• Collaborate with designers, photographers, and vendors to plan and produce marketing elements.
• Support internal clients with guest-facing creative requests and occasional employee-facing content.
• Travel occasionally to stay current on business topics (seminars, conferences, meetings).

Skills

Copywriting

Content development

Brand storytelling

Proofreading

Tools

Microsoft Office

Teams

PowerPoint

Outlook

Job description

They say you are the company you keep - and at Cracker Barrel, we take that seriously. At the Store Support Center, we’re in the business of serving those who serve our guests. Whether you’re designing solutions, telling our story, or setting our teams up for success, your work makes a difference every single day. Here, the work means more because we take pride in doing it together. So, join our team and find your place, because here...we’re all in good company.

What You’ll Do

You’ll Make the Moment Works with marketing leads/senior management to concept, write, and help produce marketing materials that promote the brand, and drive sales. Represents brand at relevant photo shoots and makes client creative decisions on set (may require travel). Continuously seeks, recommends, helps plan and implement creative changes that improve marketing efficiencies for the organization. Provides creative writing suggestions to colleagues, outside agencies, vendors or designers to bring creative assets up to brand and quality standards Provides guidance and recommendations on creative solutions to help ensure proposed creative will meet business objectives. Reviews all copy internally produced that’s guest-facing for adherence to current brand guidelines and quality standards. Periodically reviews external agency copy and photography to ensure CB Retail objectives, creative POV, creative guidelines and quality standards are met. Works closely with the Director of Creative on ongoing creative projects from concept stage through production of asset. Provides creative guidance for projects necessary to the running of the business and its goals. Works with designers, photographers and other resources to plan, design and produce marketing elements. Works with internal clients to successfully deliver guest-facing creative requests that meet strategic business objectives, brand guidelines and quality standards. Assists in the planning and writing of other approved employee-facing creative requests, on an as-needed basis. Small amount of travel in order to stay relevant on business topics for the betterment of the enterprise (i.e. seminars, conferences, meetings).

Qualifications

• 3–6+ years of experience in copywriting, content development, or brand storytelling (agency or in-house experience preferred)


• Proven experience writing marketing copy across multiple channels and formats


• Experience within restaurant, hospitality, retail, food, or lifestyle brands strongly preferred


• Exceptional proofreading, editing, and quality assurance skills with a high attention to detail


• Strong understanding of brand voice, tone, and messaging consistency


• Ability to manage multiple priorities, adapt quickly, and meet deadlines in a fast-moving environment


• Proficiency in Microsoft Office applications, including Teams, PowerPoint, and Outlook


• Experience working within workflow/project management systems such as Workfront preferred

Key Attributes

• Strong command of language, storytelling, and marketing communication principles


• Highly detail-oriented with a commitment to accuracy and consistency


• Collaborative, proactive, and solutions-oriented


• Organized and comfortable managing high-volume creative workflows


• Passionate about building clear, emotionally resonant, and brand-aligned messaging


• Able to balance strategic thinking with hands‑on execution

Good Work Deserves Good Pay

• Competitive Annual Salary | Annual Bonus Opportunities


• Support That Goes Beyond the Clock: Medical, Rx, Dental and Vision Benefits on Day 1| Life Insurance and Disability Coverage | Paid Vacation/Employee Assistance Program


• Grow and Thrive Your Way: Business Resource Groups | Tuition Reimbursement | Professional Development


• Culture of Belonging: Support that starts on day one | Onboarding, training, and development to help you thrive | Recognition programs and employee events that bring us together


• Invest in Your Future: 401k Plan with Company Matching Contributions at 90 days | Employee Stock Purchase Program


• More Perks, Just Because: 35% Discount on Cracker Barrel Food and Retail items | Exclusive Biscuit Perks like discounts on home, travel, cell phones, and more!

A Little About Us

Since 1969, Cracker Barrel has been a place to gather around delicious food, abundant servings, unexpected finds, and a warm welcome. Over time, it’s become even more - somewhere folks can reconnect and feel at home. With more than 70,000 team members nationwide, we take pride in our roots -- always serving up more than a meal.

Cracker Barrel is an equal opportunity employer. Qualified applicants are considered for all positions without regard to race, color, religion, sex, sexual orientation, genetic information, national origin, age, marital status, medical condition, disability or any other class expressly protected by law.

They say you are the company you keep - and at Cracker Barrel we take that seriously. Bringing together folks who share a sense of pride in their work, and joy in hospitality. While building teams where everyone can see how much their contribution is valued. Because making a difference in someone’s life can feel big - But it’s often the smallest moments that make the deepest impact. We’re all in this together—to make a real difference for our guests, every day. That’s why, at Cracker Barrel, you’re all in good company. Since 1969, Cracker Barrel has been a place to gather around delicious food, abundant servings, unexpected finds, and a warm welcome. Over time, it’s become even more—somewhere folks can reconnect and feel at home. With more than 70,000 team members nationwide, we take pride in our roots—always serving up more than a meal.