Director, Strategic Digital Marketing

Blue Raincoat Music Limited; Los Angeles (CA); On-site; USD 180,000 - 260,000; Full time

Job summary

Blue Raincoat Music Limited in Los Angeles seeks a Strategic Digital Marketing Director to lead development and execution of digital marketing strategies for artists, liaising with DSP partners and overseeing social media and fan engagement.

You will spearhead campaigns, collaborate with managers and labels, and optimize websites and email initiatives while driving audience growth and performance analytics.

Qualifications

• Significant senior experience in digital marketing within music/entertainment/media.
• Proven track record delivering digital campaigns for artists, releases and tours.
• Strong relationships with DSPs including Spotify, Apple Music, Amazon Music, YouTube, TikTok, Meta.
• Deep knowledge of audience development, fan engagement, CRM, and social growth.
• Experience managing artist campaigns across paid media, social, email, websites and coding.
• Strong analytical skills to interpret streaming, social and audience data.
• Experience coordinating cross-functional campaigns with managers, labels and partners.
• Excellent communication and stakeholder management with artists and executives.
• Proficiency with Meta Ads Manager, Google Analytics, email platforms, CMS and social analytics.

Responsibilities

• Develop and execute digital marketing strategies to amplify artist stories and grow audiences.
• Collaborate with artists, managers and labels to ensure cohesive campaigns.
• Coordinate with promoters, live agents and ticket companies to optimize tour announcements.
• Conduct regular digital audits to evaluate streaming and social performance.
• Support campaigns with innovative ads and social initiatives, plus strategic partnerships.
• Work with DSP partners on all campaigns.
• Ideate and lead email campaigns.
• Foster interaction and collaboration among fans.
• Oversee build, maintenance and optimization of artist websites.

Skills

Digital marketing leadership

Campaign management

DSP partnerships

Audience development

CRM strategy

Paid media strategy

Email marketing

Website & CMS

Data analytics

Cross-functional collaboration

Tools

Meta Ads Manager

Google Analytics

Email marketing platforms

CMS systems

Social analytics tools

DSP platforms

Job description

Chrysalis Records/Blue Raincoat Music is a leading independent music company headquartered in London and New York. Along with our US partner Reservoir Media, we own the legendary Chrysalis and Tommy Boy catalogues, and we also represent artists through our management arm Blue Raincoat Artists, and publishing via Blue Raincoat Music Publishing.

The Position

We are seeking a Strategic Digital Marketing Director to join our Los Angeles-based team. This role will be a pivotal member of our management team, you will spearhead the development and execution of digital marketing strategies to elevate our artists and their music across online platforms, liaise with DSP partners and navigate artist’s social media as necessary. The role includes, but is not limited to, the following responsibilities.

• Develop and execute compelling digital strategies to amplify artist stories and grow their audiences.

• Collaborate closely with artists, managers, and labels to ensure cohesive marketing campaigns.

• Coordinate with promoters, live agents, and ticket companies to optimize tour announcements and ticket sales.

• Conduct regular digital audits to evaluate streaming and social media performance.

• Support campaigns, including innovative advertising and social media initiatives, alongside fostering strategic partnerships.

• Work directly with DSP partners on all campaigns.

• Ideate and spearhead email campaigns.

• Facilitate interaction and collaboration amongst fans.

• Oversee the build, maintenance, and optimization of artist websites.

Qualifications

• Significant experience in digital marketing within the music, entertainment, or media industries at a senior level.

• Proven track record of developing and delivering successful digital campaigns for artists, releases, and tours.

• Strong understanding and relationships with DSP’s including Spotify, Apple Music, Amazon Music, YouTube, TikTok, Meta, and emerging digital platforms.

• Deep knowledge of audience development, fan engagement, CRM strategy, and social media growth.

• Demonstrable experience managing artist and release campaigns across paid media, social platforms, email marketing, website ecosystems and coding.

• Strong analytical skills with experience interpreting streaming, social, and audience data to inform strategy and reporting.

• Experience coordinating cross-functional campaigns with artist managers, labels, PR teams, live agents, promoters, and external partners.

• Excellent communication and stakeholder management skills, with the ability to confidently work with artists and senior industry executives.

• Proficiency in relevant digital tools and platforms including Meta Ads Manager, Google Analytics, email marketing platforms, CMS systems, and social analytics tools.

Equal Employment Opportunity

Blue Raincoat is an equal opportunity employer committed to fostering a diverse and inclusive workplace. We consider all qualified applicants without regard to age, race, ethnicity, color, religion, gender, gender identity, sexual orientation, national origin, disability, marital status, military status, or any other characteristic protected by applicable law. We believe that embracing diversity strengthens our culture, drives innovation, and contributes to our continued success.