Director of Streaming

ROSTR, Inc.; Los Angeles (CA); On-site; USD 90,000 - 130,000; Full time

Job summary

ROSTR, Inc. is seeking a strategist to optimize how artists stream across major DSPs and to liaise with editors, managers, and distributors.

You will analyze data, communicate insights, and help build release strategies to maximize visibility and monetization across Spotify, Apple Music, YouTube Music, and more. The role requires deep DSP knowledge, experience with analytics tools, and hands-on campaign management across Meta, Google, YouTube, and DSP-specific platforms.

Qualifications

• 4+ years in streaming strategy or DSP-facing roles.
• Strong understanding of DSP workflows and marketing tools.
• Experience with digital advertising platforms.
• Ability to communicate insights to teams and artists.
• Excellent writing and presentation skills.
• High attention to detail and confidentiality.

Responsibilities

• Own DSP relationships and support playlist pitching for artist discovery.
• Manage artist presence across DSPs.
• Analyze streaming performance and trends to identify growth opportunities.
• Advise on campaign levers across Marquee, Pitch tools, etc.
• Plan and optimize advertising campaigns across Meta, Google, YouTube, TikTok, Spotify.
• Build streaming plans for releases with timelines and assets.
• Provide data-driven reports to stakeholders.
• Coordinate with labels, managers, and distributors.
• Collaborate with platform partners to maximize playlists.
• Attend to other duties as assigned.

Skills

Streaming strategy

DSP platforms

Advertising platforms

Data analysis

Campaign coordination

Communication skills

Project management

Music industry knowledge

Confidentiality

Tools

Chartmetric

Luminate

Co:brand

Spotify for Artists

Apple Music for Artists

Soundcharts

Job description

We're hiring someone to optimize how our artists stream across every major DSP including Spotify, TikTok, Apple Music, YouTube Music, Amazon Music, Tidal, Deezer, and more. This individual will liaise with editors, analyze the data, and communicate insights clearly to the team and artists. This individual will work directly with our management team, labels, and distributors to build and optimize release strategies to maximize visibility and monetization.

What You'll Do

• Own DSP relationships and support playlist pitching strategies alongside release and catalog optimization efforts to maximize artist discoverability and audience growth.
• Manage artist presence across DSPs.
• Monitor and analyze streaming performance, playlist impact, audience behavior, and consumption trends to identify growth opportunities using tools such as Chartmetric, Luminate, Co:brand, Spotify for Artists, and others.
• Run point on DSP advertising and pitch tools, for example, Spotify's Campaign Kit (Marquee, Discovery Mode, Showcase, playlist pitching), Apple Music's Connect/Pitch tools, and Pandora AMP. You will advise on which lever to pull, for which release, and when.
• Plan, implement, and optimize advertising campaigns across Meta, Google, YouTube, TikTok, Spotify, and emerging platforms to support streaming initiatives.
• Build the streaming plan for every release: pitch timelines, pre-save/pre-add strategy, Canvas and visual assets, and playlist targeting across both editorial and algorithmic placements, ensuring all editorial windows are met.
• Evaluate campaign effectiveness through data-driven reporting and provide actionable recommendations to stakeholders.
• Track platform and algorithm changes and flag important updates to leadership.
• Work closely with artists, our management team, labels, and distributors including Marketing, A&R, Publicity, Branding, International, and Commercial Partnerships to execute integrated campaigns.
• Collaborate with local and international platform partners to maximize visibility, playlisting opportunities, and promotional support.
• Other duties as assigned.

What You Bring

• 4+ years in streaming strategy, digital marketing, or DSP-facing work — label, distributor, management company, or a DSP itself.
• Real, current fluency in how DSPs work today, including Spotify's Campaign Kit (Marquee, Discovery Mode, Showcase) and Apple Music's Connect/Pitch suite.
• Familiarity with analytic tools in Spotify for Artists, TikTok for Artists, Apple Music for Artists, Chartmetric, Luminate, Soundcharts, Co:brand, or similar. Comfortable explaining what the numbers mean to people who don't live in them.
• Hands-on experience with digital advertising platforms including Meta Ads Manager, Google Ads, TikTok Ads Manager, YouTube Ads, and Spotify Advertising.
• Experience coordinating release timelines across labels, distributors, and marketing teams.
• Passion for music, entertainment, and emerging technologies.
• Critical thinker with a high attention to detail.
• High-degree of confidentiality.
• Strong organizational and project management skills.
• In-depth familiarity with music streaming services, social media networks, and content strategy.
• Excellent writing, communication and presentation skills.

Nice to Have

• Existing relationships with tastemakers and those in the streaming community.
• Familiarity with distributor platforms.
• Background in growth or performance marketing within entertainment.