Coordinator of Marketing

FORDHAM University; New York (NY); On-site; USD 59,000 - 73,000; Full time

Job summary

Fordham University in New York is seeking a Marketing and Fan Engagement professional to lead strategies for Fordham Athletics, reporting to the Associate Athletic Director for Marketing and Fan Engagement.

The role focuses on developing integrated marketing plans, promoting revenue growth and attendance across football and basketball, and executing game-day experiences while ensuring brand consistency across all channels.

Qualifications

• Bachelor’s degree required.
• At least 1 year of marketing experience.
• Ability to manage multiple priorities in a fast-paced environment; strong organizational skills; excellent interpersonal and communication skills; proficient in social media.

Responsibilities

• Develop and execute marketing strategies to drive revenue and attendance.
• Implement marketing/promotional plans for all sports focusing on football and basketball.
• Execute game-day marketing, promotions, and entertainment.
• Maintain Fordham Athletics brand consistency across initiatives.
• Coordinate game-day scripts and collaborate with campus groups.
• Assist with sponsorship fulfillments.
• Use social media, emails, and websites to engage fans, alumni, donors, and students.
• Develop social media content to promote sports and Fordham Athletics.
• Ensure compliance with NCAA, Atlantic 10, Patriot League and University rules.

Skills

Social media

Interpersonal skills

Communication skills

Organizational skills

Education

Bachelor’s degree

Job description

Founded in 1841, Fordham is the Jesuit University of New York, offering an exceptional education distinguished by the Jesuit tradition to more than 16,000 students in its nine colleges and schools. It has residential campuses in the Bronx and Manhattan, a campus in West Harrison, N.Y., the Louis Calder Center Biological Field Station in Armonk, N.Y., and the London Centre in the United Kingdom.

The University offers a comprehensive benefits package that includes medical, dental, and vision insurance; flexible spending accounts; retirement plans; life insurance; short and long-term disability; employee assistance program ( EAP ); tuition remission; and generous time off.

Successful candidates should have a knowledge of and commitment to the goals of Jesuit Education.

Reporting to the Associate Athletic Director for Marketing and Fan Engagement, the position assists the Associate AD to provide strategic leadership and oversight of the marketing, promotions, and fan engagement initiatives for Fordham athletics.

This position requires evening and weekend hours.

Essential Functions

• Assists the Associate AD in developing and executing integrated marketing strategies that drive revenue generation, increase attendance, and enhance the overall fan experience.
• Supports the development and implementation of comprehensive marketing and promotional strategies for all sport programs, focusing on revenue generation and attendance growth for football and men’s and women’s basketball.
• Executes game-day marketing efforts, including promotions, theme nights, game day script, and in-game entertainment to enhance fan experience.
• Assists with the consistent application of Fordham Athletics ’ brand standards across all marketing and fan engagement initiatives.
• Supports the development of game day scripts for video board, music, and public address announcements; coordinates efforts with campus and internal groups related to game day, including video coordinator, marketing staff, technical services, band, cheerleaders, dance team, and outside groups attending and/or performing on game day.
• Assists with all fulfillments of corporate sponsorship agreements.
• Aids with the coordination and dissemination of information to various athletic teams to create excitement and attendance at selected sports. Uses social media, email blasts, online websites, and new technology to reach various groups, including fans, alumni, donors, and student-athletes.
• Develops and uses social media to further marketing and branding efforts of individual sports and Fordham Athletics.
• Complies with all NCAA , Atlantic 10, Patriot League, and University rules and regulations.

Essential Functions Note

This list is not intended to be an exhaustive list. The University may assign additional related duties as necessary.

Management Responsibilities

Management Responsibilities May provide peer-level coordination or subject-matter guidance to colleagues performing similar work and/or student, part-time workers, including helping organize tasks, clarify priorities, or review work for quality or consistency.

Additional Functions

Required Qualifications: Education and Experience

Bachelor’s degree.

Minimum of 1 year of experience in marketing.

Required Qualifications: Knowledge and Skills

Ability to handle multiple priorities in a fast-paced environment. High-level organizational skills.

Demonstrated commitment and motivation to building a successful program. Strong interpersonal and communication skills.

Strong skills in the use of social media to promote the program (Twitter, Facebook, etc.).

Preferred Qualifications

Minimum Starting Salary

Minimum Starting Salary $66,000

Maximum Starting Salary

Maximum Starting Salary $66,000

Note

Note Salary is commensurate with qualifications, experience, and skills.

Is this a Union position?

Is this a Union position? No

Posting Number

Posting Number A1129P

Number of Vacancies

Number of Vacancies 1

Start Date

Start Date ASAP

Posting Date

Posting Date 08/19/2026

Special Instructions

EEO Statement

Fordham University is committed to excellence and welcomes candidates of all backgrounds.

Fordham University is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

Physical Activity and Work Environment

Physical Activity

Sitting Often

Repetitive Hand Motion (such as typing)

Repetitive Hand Motion (such as typing) Often

Hearing, Listening, Talking Often

Standing

Standing Often

Walking

Walking Often

Running

Running Seldom

Bending, Stooping, Kneeling, squatting, Crouching, Crawling

Bending, Stooping, Kneeling, squatting, Crouching, Crawling Often

Climbing stairs Seldom

Climbing ladders

Climbing ladders Not Required

Reaching overhead

Reaching overhead Often

Pulling, pushing

Pulling, pushing Often

Shoveling

Shoveling Not Required

Lifting – up to 20 pounds

Lifting – up to 20 pounds Seldom

Lifting – up to 50 pounds

Lifting – up to 50 pounds Not Required

Lifting – over 50 pounds Not Required

Work Environment Office Environment: Employees are protected from weather conditions or contaminants, but not necessarily occasional temperature changes.

Documents Needed to Apply

Required Documents

• Resume
• Cover Letter

Optional Documents

Supplemental questions you will be required to answer on the application (No action is needed on this page)

Required fields are indicated with an asterisk (*).

• * Do you have a bachelor's degree?
  • Yes
  • No
• * Do you have a minimum of 1 year of experience in marketing?
  • Yes
  • No
• * Do you possess strong skills in the use of social media to promote the program (Twitter, Facebook, etc.)?
  • Yes
  • No