Coordinator I, Program Marketing

Innovas; United States; Remote; USD 55,000 - 75,000; Full time

Benefits offered by this job

Health Insurance

401(k) with employer match

Paid Time Off

Flexible & remote work structure

Wellness plan

Mental health support

Community sponsorships

Donation matching

Professional development

Job summary

Innovas is seeking a Coordinator I, Program Marketing, to lead full life-cycle marketing campaigns for OTA opportunities. You will create emails, posts, landing pages, and ads, design assets, set up campaigns, and manage the MarTech stack including virtual events and lists.

Remote role with travel up to 25% across the US. You will support events, build target lists, and help with reporting metrics for government customers.

Qualifications

• Bachelor’s degree in marketing, communications, or equivalent.
• 1+ year of relevant marketing or communications experience.
• Strong organizational skills and attention to detail.
• Dependable, deadline-driven, with strong integrity.
• Ability to learn unfamiliar programs quickly.
• Self-motivated and team-oriented, able to collaborate.

Responsibilities

• Create communications to support marketing campaigns (emails, posts, website pages, ads).
• Design creative assets for opportunities (banners, graphics, landing pages, forms).
• Support teaming tools to connect members and prospects.
• Set up campaign builds and manage MarTech stack (virtual events, emails, pages, lists).
• Build target lists from SBIR/GovWin or other research sources.
• Execute direct market outreach and capture feedback in HubSpot.
• Assist customers by answering questions and supporting success.
• Maintain tasks in Monday.com and assist marketing leads with needs.
• Plan and support OTA events (webinars, tradeshows, conferences) and attend events to meet needs.
• Support OTA SOWs and assist with reporting metrics for government customers.
• Optimize campaigns through A/B testing and engage with members at events.
• Other duties as assigned.

Skills

Communication

Organizational skills

Attention to detail

Independence

Team collaboration

Adaptability

Learning new tools

Education

Bachelor's degree in marketing or communications

Tools

HubSpot

WordPress

Salesforce

Adobe Creative/Canva

LinkedIn Ads

Google Ads

RollWorks

Job description

Job Description

The Coordinator I, Program Marketing, for Innovas, is responsible for creating, developing, and implementing full life-cycle marketing campaigns for all OTA (Other Transaction Agreements) opportunities. This can include tactics such as website development, solicitation communications, email creation, technical workflows, reporting, and list management.

In addition, this role plays a key part in supporting OTA events. You will be responsible for planning and overseeing marketing communications, event logistics, and reporting for various events. These events can include virtual programs, trade shows, and conferences/meetings (in-person, hybrid, or virtual).

This position is a driving force behind marketing strategies that support prominent divisions including the Space Systems Command (SSC) and the Naval Surface Warfare Center (NSWC) – Crane Division.

Responsibilities

• Create all communications that support marketing campaigns including emails, community posts, social posts, website pages, ads, etc.
• Design creative assets for each opportunity including email banners, social graphics, website design, landing pages, registration forms, etc.
• Assist with successful solicitation-specific teaming tools to connect members and prospects with strong technological complementarities.
• Set up the technical build for each campaign and help manage the MarTech stack. Technical build includes virtual event set up, email, web pages, list tracking, and market research lists.
• Build opportunity target lists from SBIR/GovWin or any other supplemental research
• Create direct market outreach (Sequences, DM, Phone Call) to generate opportunity interest and gather survey results, capturing member feedback in HubSpot
• Help with customer success by answering all incoming questions from customers and prospects.
• Keep tasks updated in Monday.com and assist the Program Marketing leads with their cascaded needs.
• Create, manage, and support OTA events such as virtual and/or in-person webinars, tradeshows, conferences, industry days, design sprints, 1:1 meetings, Project TALX, Innovator NETWORX, and other customer events.
• Attend project-specific events on behalf of OTAs to ensure event needs and logistics are met.
• Support all marketing tactics as stated in the OTA SOWs.
• Assist with reporting metrics that will be presented back to government customers.
• Make ongoing adjustments to optimize campaigns and a/b test for improved performance.
• Engage and build strong relationships with members and potential members at events.
• Other duties as assigned.

Basic Qualifications

• Bachelor’s degree in communication, marketing or equivalent education/experience.
• 1+ years of relevant experience working in a marketing or communicationsrole.
• Strong organizational skills and work ethic with an unwavering sense of integrity.
• Dependable and deadline oriented, with exemplary attention to detail.
• Ability to work independently and extremely well with others to ensure strong relationships with our internal and external team members.
• Technology skills and confidence necessary to learn unfamiliar programs quickly and efficiently is required.
• Self-motivated and team-oriented, willing to jump in and help when needed on projects.
• Ability to take feedback, change direction when needed, and unafraid to ask questions.
• Enthusiasm for our mission and vision.

Preferred Skills/Experience

• Knowledge of various marketing technology tools and concepts e.g. marketing automation platforms (HubSpot), CMS (Wordpress), CRM (Salesforce), design (Adobe Creative and Canva), and digital advertising (LinkedIn, Google, Rollworks).

Location

Remote

Travel

Travel for this position is estimated up to 25%

Come join the team that is helping to pave the way for innovative technology advancement!

What We Offer

We strive to be one of the best places to work in America. We offer competitive salaries and benefits that include:

• Health Insurance: Medical, dental, and vision insurance – company pays 92% of premiums for individual coverage and 71% of premiums for family coverage!
• Retirement Plans: 401(k) with employer match
• Paid Time Off: Paid sick leave, 11 floating holidays and generous PTO
• Other:
• • Basic Life & AD&D policy company paid!
  • Flexible & remove work structure
  • Wellness plan
  • Mental health support
  • Community sponsorships
  • Donation matching
  • Professional development

If you need any form of accommodation for the interview process, please let us know at the time we contact you.

We take a geo-neutral approach to compensation within the US, meaning that we pay based on job function and level, not location.

Currently we are only open to remote employees residing in the following states: AL, FL, IN, NC, OH, PA, SC, TN, TX, VA

All offers of employment are contingent upon successful completion of a standard background check.