Conversion Rate Specialist

Scpress; Northern (KY); Hybrid; USD 72,000 - 110,000; Full time

Benefits offered by this job

401(k) plan

Paid time off

Corporate holidays

Mental health benefits

Job summary

McClatchy Media’s API division seeks a data-driven Conversion Rate Optimization (CRO) Specialist to harness AI and optimize user journeys, ad-to-page funnels, and landing pages using advanced analytics and AI-powered experimentation platforms.

You will design and run A/B and multivariate tests, analyze behavior, and collaborate across teams to build high-converting digital experiences that prioritize ethical, audience-first outcomes.

Qualifications

• 2+ years’ hands-on experience in CRO, growth marketing, or digital analytics.
• Proficiency with analytics (GA4), user behavior tools, and testing platforms.
• Basic HTML, CSS, and Google Tag Manager skills.
• Analytical mindset with a knack for creative problem-solving.

Responsibilities

• Design and run A/B and multivariate tests to optimize conversions.
• Analyze user behavior and extract actionable insights.
• Collaborate across teams to implement high-converting digital experiences.

Skills

CRO

Analytics GA4

A/B testing

Multivariate testing

AI & automation

HTML

CSS

Google Tag Manager

Data-driven decision making

Communication

Tools

Hotjar

Crazy Egg

Clarity

Google Tag Manager

Job description

API - a division of the McClatchy Media company.

Overview:

A marketer-first smart audience platform: a fundamentally different approach to commerce and lead generation performance marketing that combines proprietary data science, AI-powered consumer trend analysis, accurate, relevant content and a unique portfolio of wholly owned distribution channels spanning entertainment, lifestyle, news, technology, and nationwide physical retail

Step into the future of digital performance with McClatchy Media. We’re seeking a data-driven Conversion Rate Optimization (CRO) Specialist ready to experiment boldly, harness AI, and drive measurable results for our clients. In this role, you’ll be at the forefront of optimizing user journeys, ad-to-page funnels, and landing pages—using advanced analytics, in-house synthetic audience tools, and AI-powered experimentation platforms to lower customer acquisition costs and maximize conversion efficiency.

You’ll thrive in a culture that values curiosity, speed, and a can-do attitude. Your day-to-day will include designing and running A/B and multivariate tests, analyzing user behavior, and collaborating across teams to build high-converting digital experiences. You’ll use data and AI not just for reporting, but to uncover actionable insights and shape the evolution of our performance technology—always with an eye on ethical, audience-first outcomes.

What sets you apart:

• 2+ years’ hands-on experience in CRO, growth marketing, or digital analytics
• Proficiency with analytics (GA4), user behavior tools (Hotjar, Crazy Egg, Clarity), and testing platforms
• Basic HTML, CSS, and Google Tag Manager skills
• Analytical mindset with a knack for creative problem-solving
• Strong communicator, collaborator, and fast learner—especially with AI and automation
• Comfortable working remotely, flexibly, and with a results-oriented team

Join us as we redefine what’s possible in digital media—where every experiment, every insight, and every audience matters. If you’re energized by change and eager to leverage AI to amplify your impact, we want to hear from you!

About API:

API strives to be an employer of choice, and our benefits package is made with this goal in mind. With a focus on well-being and daily life, our package options include healthcare coverage for employees and their families, financial protection from expected and unexpected expenses, multiple no-cost wellness resources and even coverage for four-legged friends.

The anticipated base salary range for this position is between 72k - 110k annually. Individual base pay may vary within that range depending on job-related knowledge, skills, experience, relevant education, department equity, training, geography, and local wage and hours laws.

Our comprehensive benefits package also includes a 401(k) plan with employer match, competitive paid time off and corporate holidays, as well as a range of mental health benefits. For more information on McClatchy's benefit plan, please visit McClatchyLivewell.com .

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Equal Opportunity Employer
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