Contractor Loyalty & Builder Programs Manager

SmartRecruiters, Inc.; Cary (NC); Hybrid; USD 90,000 - 120,000; Full time

Benefits offered by this job

Medical, dental, and vision benefits (

PTO and paid holidays

401(k) retirement plan

Training & professional development

Job summary

Cornerstone Building Brands is recruiting a Customer Programs Marketing Manager to oversee contractor-facing loyalty programs, engagement initiatives, and strategic accounts. You will partner with field sales and account managers to drive adoption, program participation, and loyalty-driven growth in the new construction, repair, and remodel sectors.

The role requires building data-driven insights, onboarding contractors, and delivering training and campaigns.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field
• 2+ years of experience managing loyalty or credentialing programs
• 5+ years in marketing roles focused on pull strategies and engagement with trades audiences
• Experience with contractor/builder segments preferred
• Proven track record of developing and executing marketing campaigns and managing key accounts
• Excellent communication and interpersonal skills; organized and detail-oriented
• Ability to thrive in a fast-paced, matrixed environment

Responsibilities

• Own day-to-day management of the Contractor Loyalty Program including rules, eligibility, data accuracy and compliance
• Develop enrollment strategies to grow program membership and drive adoption
• Onboard contractors and enable field teams; collaborate with Field Sales
• Create customer benefit sets to differentiate from competitors and support promotions
• Develop selling tools and training materials for field teams and contractors
• Lead event strategy for contractor events and trade shows at national and regional levels
• Provide monthly reporting on all loyalty programs and analyze insights for business actions
• Build segmented contractor data sets for targeted marketing and promotions
• Partner with IT and data teams to optimize contractor data and insights
• Develop builder pitch decks and selling tools for national and regional opportunities
• Support cobranded homeowner campaigns with builder accounts

Skills

Loyalty program management

Pull marketing

B2B marketing

Communication

Project management

Education

Bachelor's degree in Marketing or Business

Tools

CRM software

Marketing analytics tools

Job description

Cornerstone Building Brands is recruiting a Customer Programs Marketing Manager to oversee contractor-facing loyalty programs, engagement initiatives, and strategic accounts. You will partner with field sales and account managers to drive adoption, program participation, and loyalty-driven growth in the new construction, repair, and remodel sectors.

The role requires building data-driven insights, onboarding contractors, and delivering training and campaigns.