Customer Programs Marketing Manager

Cornerstone Building Brands; Cary, Northern (NC, KY); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Medical, dental, vision

401k

PTO

Bonus

Job summary

Cornerstone Building Brands seeks a Customer Programs Marketing Manager to lead contractor loyalty, incentives, and engagement programs, partnering with field sales and strategic accounts for growth.

You will drive participation, analyze program performance, develop collateral, and oversee events and field training to accelerate growth across new construction, repair and remodel markets.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 2+ years experience managing loyalty or credentialing programs.
• 5+ years experience in marketing roles focused on pull strategies with trades audiences.
• Understanding of the new construction, repair and remodel industries, and contractor/builder segments.
• Proven track record of managing marketing campaigns and key accounts.
• Excellent communication and collaboration with stakeholders.

Responsibilities

• Own day-to-day management of the Contractor Loyalty Program and ensure compliance.
• Develop and deploy enrollment strategies to increase membership.
• Manage onboarding and field enablement with Field Sales teams.
• Collaborate on promotions and incentives to drive product adoption.
• Provide program training and promotional tools to field teams.
• Deliver monthly reporting on all programs.
• Build contractor data sets and insights for targeted communications.

Skills

Loyalty programs

Marketing strategy

Pull marketing

Stakeholder management

Data analytics

Education

Bachelor's degree in Marketing, Business Administration, or a related field

Tools

CRM software

Marketing automation

Job description

We are seeking a highly motivated and experienced Customer Programs Marketing Manager to join our team. In this role, you will be responsible for the daily operations, performance tracking, and optimization of contractor-facing loyalty, incentive, and engagement programs targeted towards the contractor and builder customer segments, while serving as the primary marketing point of contact for large strategic accounts.

Your main objective will be to drive program participation and engagement that builds customer loyalty and sales growth, while developing business solutions for our largest strategic partners in the new construction, repair, and remodel industries. Additionally, you will play a vital role in customer advocacy, lead nurturing, contractor/builder collateral strategy and supporting training and engagement events. The successful candidate will work closely with the field sales team and strategic account managers to implement effective pull strategies.

Responsibilities

Loyalty Program Management

• Own the day-to-day management of the Contractor Loyalty Program—ensuring program rules, product eligibility, contractor data accuracy, and compliance are maintained.
• Develop and deploy enrollment strategies to increase program membership
• Manage contractor onboarding, enrollment, and field enablement related to the program, in partnership with Field Sales teams.
• Build out customer benefit sets that drive program advantage amongst competitor programs
• Collaborate with Marketing and Sales on contractor promotions and incentives that drive product adoption and share of wallet.
• Equip field teams with program training, onboarding guides, and promotional tools to drive contractor awareness and participation.
• Support the launch and adoption of field initiatives tied to the loyalty platform, including contractor education events and targeted campaigns.

Contractor Growth Strategy Execution

• Build out the nurture strategy for driving trial and conversion of contractor prospects
• Develop selling tools and conversion incentives for sales team execution
• Design and execute the event strategy for contractor events, including national and regional trade shows, distributor events
• Serve as the dedicated marketing point of contact for large strategic contractor accounts
• Stay up to date with industry trends and competitive landscape to identify new opportunities for customer engagement and marketing initiatives
• Deliver monthly reporting on all programs

Contractor Data Management and Insights

• Build segmented contractor data sets used for promotions, eligibility, and targeted communication. Define insights by segment.
• Leverage program analytics to disseminate data insights into the business. Support Field teams with localized contractor data and territory action plans.
• Partner with IT, Vendors, and Data teams to optimize contractor data & insights

Builder Program Management

• Develop pitch decks in collaboration with the sales team for national and regional builder opportunities, annual meetings
• Develop selling tools (brochures, sell sheets, image libraries, etc.) to support the builder channel in new opportunity acquisition
• Support homeowner facing design centers and cobranded homeowner campaigns for large strategic builder accounts
• Develop and scale multi-home incentive programs that reward builder usage and product preference.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field
• 2 years+ Experience managing loyalty or credentialing programs
• 5+ years experience in marketing roles focused on pull strategies and engagement initiatives with trades audiences
• Understanding of the new construction, repair and remodel industries, and contractor and builder segments preferred
• Proven track record of developing and executing successful marketing campaigns and initiatives, including managing key account relationships
• Proficiency in marketing tools and software applications
• Excellent communication and interpersonal skills, with the ability to effectively collaborate with internal and external stakeholders
• Highly organized and detail-oriented, with the ability to manage multiple projects simultaneously
• Ability to thrive in a fast-paced, matrixed environment

Additional Information

The US base salary range for this full-time position is $90,000 -$120,000+ bonus + medical, dental, vision benefits starting day 1 + 401k and PTO. Our salary ranges are determined by role, level, and location. Individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process. (Full-time is defined as regularly working 30+ hours per week.)

Why work for Cornerstone Building Brands?

Our teams are at the heart of our purpose to positively contribute to the communities where we live, work and play. Full-time* team members receive** medical, dental and vision benefits starting day 1. Other benefits include PTO, paid holidays, FSA, life insurance, LTD, STD, 401k, EAP, discount programs, tuition reimbursement, training, and professional development.

*Full-time is defined as regularly working 30+ hours per week. **Union programs may vary depending on the collective bargaining agreement.

Cornerstone Building Brands is an Equal Opportunity Employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, or status as a protected veteran. You can find the Equal Employment Opportunity Poster here. You can also view Your Right to Work Poster here along with This Organization’s Participation in E-Verify Poster here. If you'd like to view a copy of the company's affirmative action plan for protected veterans or individuals with disabilities or policy statement, please contact Human Resources at 281-897-7788 or [e-mail]. If you have a disability and you believe that you need a reasonable accommodation in order to search for a job opening or to submit an online application, please contact Human Resources at 281-897-7788 or [e-mail]. This email is used exclusively to assist disabled job seekers whose disability prevents them from being able to apply online. Only emails received for this purpose will be returned. Messages left for other purposes, such as following up on an application or technical issues not related to a disability, will not receive a response.

All your information will be kept confidential according to EEO guidelines.

California Consumer Privacy Act (CCPA) of 2018

Must be at least 18 years of age to apply.