Contract Digital Marketing Analyst: Growth & Insights

Guidewheel; United States; Hybrid; USD 21,000 - 69,000; Part time

Job summary

Guidewheel is seeking a Digital Marketing Analyst (Contract) to manage and optimize paid media campaigns, analyze performance, and drive actionable insights. You’ll set up tracking, measure success, and work with Growth, Sales, Product Marketing, and Design to ensure efficient campaigns.

You’ll analyze ROI and lead quality across Google Ads, LinkedIn, and Meta, build dashboards, and design experiments to improve CPL, CAC, and revenue impact.

Qualifications

• 2–4 years of experience in a digital marketing, marketing analytics, or performance marketing role—ideally in B2B SaaS or demand gen environments.
• Analytical expertise with data analysis and performance tracking using tools like Google Analytics, HubSpot, Excel/Google Sheets, and ad platform dashboards.
• Experience with paid media platforms (Google Ads, LinkedIn Campaign Manager, Meta) and understanding of targeting, bidding, and conversion tracking.
• Problem-solving mindset; ability to identify trends, troubleshoot issues, and propose data-driven improvements.
• Clear communicator capable of turning complex data into actionable insights for non-technical stakeholders.
• Detail-oriented with high accuracy in reporting and data management.

Responsibilities

• Campaign Performance Analysis: Monitor and analyze paid media ROI, lead quality, and conversion across Google Ads, LinkedIn, Meta, etc.
• Tracking & Attribution: Set up and maintain marketing analytics infrastructure across HubSpot, Google Analytics, and ad platforms.
• Budget & Spend Analysis: Track spend and performance; provide insights on CPL, CAC and ROI opportunities.
• Reporting & Insights: Build dashboards and recurring reports showing KPI trends and optimization opportunities.
• Experimentation & Testing: Partner with Growth and Creative teams to design A/B tests and optimize targeting and messaging.
• Lead Funnel Analysis: Collaborate with Sales/RevOps to ensure leads convert and adjust strategy by pipeline contribution.
• Market & Competitor Research: Support benchmarking to identify growth opportunities in paid marketing.

Skills

Data analysis

Paid media optimization

Cross-functional collaboration

Clear communication

Tools

Google Analytics

HubSpot

Excel/Google Sheets

Campaign reporting dashboards

Job description

Guidewheel is seeking a Digital Marketing Analyst (Contract) to manage and optimize paid media campaigns, analyze performance, and drive actionable insights. You’ll set up tracking, measure success, and work with Growth, Sales, Product Marketing, and Design to ensure efficient campaigns.

You’ll analyze ROI and lead quality across Google Ads, LinkedIn, and Meta, build dashboards, and design experiments to improve CPL, CAC, and revenue impact.