Content Writer & Social Media Executive

AMIT GPS & NAVIGATION LLP; Media (Delaware County); On-site; USD 60,000 - 80,000; Full time

Job summary

AMIT GPS & NAVIGATION LLP in Media, PA is seeking a Content Writer & Social Media Executive to craft engaging content and grow our brand presence across Instagram, TikTok, Facebook, LinkedIn, YouTube, and more.

You will manage content calendars, write captions and blogs, coordinate with designers, and monitor performance to optimize reach and engagement.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, Media, or related field.
• 2–4 years of content creation, copywriting, and social media management experience.
• Strong copywriting, storytelling, and content development skills.
• Excellent written and verbal English communication.

Responsibilities

• Develop, plan, and execute content calendars across platforms (Instagram, TikTok, Facebook, LinkedIn, X, YouTube).
• Create engaging content including captions, blogs, reels, stories, and videos aligned with brand voice.
• Manage day-to-day publishing and engagement with online communities.
• Track, analyze content performance and prepare weekly/monthly reports with insights and recommendations.
• Collaborate with designers, videographers, photographers, and influencers for campaigns.

Skills

Copywriting

Storytelling

Social media management

Analytics

Content strategy

Editing basics

Education

Bachelor's degree

Tools

Canva

Adobe Creative Suite

CapCut

Job description

Job Title: Content Writer & Social Media Executive

Employment Type: Full-Time

Department: Marketing / Digital Marketing

Experience Required: 2-4 Years

Role Description

We are seeking a creative, dynamic, and results-oriented Content Writer & Social Media Executive to manage and enhance our digital presence across multiple social media platforms. The ideal candidate will be responsible for creating compelling content, executing social media strategies, engaging with online communities, and analysing performance to support brand awareness, audience growth, and business objectives.

Key Responsibilities

Content Creation & Management

• Develop, plan, and execute content calendars across social media platforms, including Instagram, TikTok, Facebook, LinkedIn, X (Twitter), and YouTube.
• Create engaging and high-quality content such as captions, blogs, articles, reels, stories, videos, and static posts aligned with the brand's tone of voice and marketing objectives.
• Ensure all content maintains consistency with brand guidelines and messaging.

Social Media Management

• Manage day-to-day social media publishing and scheduling.
• Monitor and engage with online communities by responding to comments, direct messages, and customer inquiries in a timely and professional manner.
• Stay updated on social media trends, platform updates, algorithms, and emerging content formats to keep the brand relevant and competitive.

Collaboration & Campaign Support

• Work closely with graphic designers, videographers, photographers, and external agencies to develop impactful content.
• Collaborate with internal teams to support product launches, store openings, promotions, events, and marketing campaigns.
• Assist in identifying, engaging, briefing, and coordinating with influencers and content creators for campaign execution.

Analytics & Reporting

• Track, monitor, and analyze content and campaign performance using social media analytics and reporting tools.
• Prepare weekly and monthly performance reports, highlighting key insights, trends, and recommendations for optimization.
• Use data-driven insights to improve engagement, reach, and overall content effectiveness.

Events & Activations

• Support event coverage and create real-time content during activations, campaigns, and special events.
• Capture and share engaging live updates to maximize audience engagement.

Requirements

Education

• Bachelor's degree in Marketing, Communications, Journalism, Media, or a related field.

Experience

• 2 to 4 years of experience in content creation, copywriting, and social media management.

Skills

Skills & Competencies

• Strong copywriting, storytelling, and content development skills.
• Excellent written and verbal communication skills in English.
• Hands-on experience managing Instagram, TikTok, Facebook, LinkedIn, YouTube, and other social media platforms.
• Proficiency in social media management and analytics tools.
• Basic knowledge of photo and video editing tools such as Canva, Adobe Creative Suite, CapCut, or similar platforms.
• Strong understanding of social media trends, algorithms, and platform best practices.
• Excellent organizational and project management skills with the ability to manage multiple deadlines simultaneously.
• Experience working with influencers and content creators is an advantage.

Preferred

Preferred Attributes

• Creative mindset with strong attention to detail.
• Ability to work in a fast-paced environment and adapt to changing priorities.
• Passion for content creation, digital marketing, and social media trends.
• Analytical thinker with a data-driven approach to content optimization.

AMIT is proud to be an equal opportunity employer and is committed to providing equal opportunities to all employees and applicants for employment. We do not discriminate on the basis of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, Veteran status, or any other legally protected status