Social Media Specialist

AMP Digital Marketing; Kansas; On-site; USD 50,000 - 80,000; Full time

Job summary

AMP Digital Marketing is looking for a creative social media specialist to develop and execute engaging campaigns across platforms. The role involves copywriting, scriptwriting for videos, and brainstorming innovative post concepts aligned with the brand voice.

You will interact with audiences to understand fan voice, coordinate with agencies, and collaborate with PR, product, and category teams to deliver compelling content.

Qualifications

• Must be a creative writer with solid command over English.
• Experience in B2C social media marketing.
• Ability to crack concepts and ideas for social media content.
• Ability to deliver projects in tight timelines in collaboration with the team.
• Must keep herself/himself updated with the latest trends in social media.
• An inclination towards tech would be ideal but not mandatory.
• Attention to detail.
• Should be a go getter & a good team player.

Responsibilities

• Develop and execute social media projects and campaigns
• Plan social media campaigns for product launches, product sustenance, and topical events in line with the overall brand approach
• Copywriting – Write and edit copy/content for social media posts and artworks
• Edit/Write scripts for social media videos, especially YouTube
• Brainstorm and create new concepts and ideas for regular posts
• Engage and interact with the audience on our social media handles to understand the voice of fans and derive insights from the conversations
• Work with the different agencies and lead them to create campaigns and content for the brand
• Liaison with other teams like category management, PR, product management
• Create, publish, curate, and manage content on our social media handle

Skills

Creative writing

B2C social media marketing

Concept ideation

Project delivery under tight timelines

Trend awareness

Tech inclination

Attention to detail

Team player

Job description

• Develop and execute social media projects and campaigns
• Plan social media campaigns for product launches, product sustenance, and topical events in line with the overall brand approach
• Copywriting – Write and edit copy/content for social media posts and artworks
• Edit/Write scripts for social media videos, especially YouTube
• Brainstorm and create new concepts and ideas for regular posts
• Engage and interact with the audience on our social media handles to understand the voice of fans and derive insights from the conversations
• Work with the different agencies and lead them to create campaigns and content for the brand
• Liaison with other teams like category management, PR, product management
• Create, publish, curate, and manage content on our social media handle

Primary KRAs:

• Develop and execute social media projects and campaigns
• Plan social media campaigns for product launches, product sustenance, and topical events in line with the overall brand approach
• Copywriting – Write and edit copy/content for social media posts and artworks
• Edit/Write scripts for social media videos, especially YouTube
• Brainstorm and create new concepts and ideas for regular posts
• Engage and interact with the audience on our social media handles to understand the voice of fans and derive insights from the conversations
• Work with the different agencies and lead them to create campaigns and content for the brand
• Liaison with other teams like category management, PR, product management
• Create, publish, curate, and manage content on our social media handle

Qualities And Skill Sets Required:

• Must be a creative writer with solid command over English
• Experience in B2C social media marketing
• Ability to crack concepts and ideas for social media content
• Ability to deliver projects in tight timelines in collaboration with the team
• Must keep herself/himself updated with the latest trends in social media
• An inclination towards tech would be ideal but not mandatory
• Attention to detail
• Should be a go getter & a good team player

Qualities And Skill Sets Required:

• Must be a creative writer with solid command over English
• Experience in B2C social media marketing
• Ability to crack concepts and ideas for social media content
• Ability to deliver projects in tight timelines in collaboration with the team
• Must keep herself/himself updated with the latest trends in social media
• An inclination towards tech would be ideal but not mandatory
• Attention to detail
• Should be a go getter & a good team player

Desired Skills:

• Digital Marketing
• Social Media Marketing (SMM)
• Content Writing