Content Strategy Lead — Nursing Education

The Ohio State University; Columbus (OH); On-site; USD 66,000 - 85,000; Full time

Job summary

The Ohio State University’s College of Nursing seeks a Content Manager to shape editorial strategy and develop engaging content for prospective students, faculty, and alumni across channels. This role combines strategic thinking, strong writing, and audience insight to advance marketing and enrollment goals.

You will lead editorial projects, ensure brand alignment, apply SEO best practices, and collaborate with designers, marketers and college stakeholders.

Qualifications

• Bachelor's degree or equivalent experience required.
• 4 years of relevant experience required.
• 4-8 years of relevant experience preferred.

Responsibilities

• Develop and execute content and editorial strategies aligned with College of Nursing and Ohio State marketing and communications priorities.
• Identify and pursue content opportunities that engage priority audiences and support enrollment, reputation, research visibility and other organizational goals.
• Write, edit and refine content for websites, news stories, email, social media, marketing campaigns, newsletters and other communications.
• Lead editorial planning and contribute to content calendars and integrated marketing campaigns.

Skills

Writing & Editing

Storytelling

SEO understanding

Editorial planning

Education

Bachelor's degree or equivalent experience

Advanced degree in relevant field (desirable)

Tools

Drupal

Salesforce Marketing Cloud

Job description

The Ohio State University’s College of Nursing seeks a Content Manager to shape editorial strategy and develop engaging content for prospective students, faculty, and alumni across channels. This role combines strategic thinking, strong writing, and audience insight to advance marketing and enrollment goals.

You will lead editorial projects, ensure brand alignment, apply SEO best practices, and collaborate with designers, marketers and college stakeholders.