Content & Editorial Lead — Nursing Education

The Ohio State University; Town of Texas (WI); On-site; USD 66,000 - 85,000; Full time

Job summary

The Ohio State University is seeking a Content Manager in the Nursing | College Administration to lead content and editorial strategy across channels, advancing marketing, enrollment and reputation goals. You will translate complex academic topics into engaging stories and collaborate with designers, faculty and staff.

This role requires a bachelor’s degree, 4+ years of relevant experience, strong writing and SEO skills, and the ability to manage large projects from concept through completion.

Qualifications

• Bachelor’s degree or equivalent experience; advanced degree may be desirable.
• 4 years of relevant experience required; 4–8 years preferred.
• Ability to develop strategic, audience-focused content for multiple channels.
• Excellent writing, editing and storytelling skills.
• Experience translating complex information into clear content for diverse audiences.
• Strong understanding of content strategy and editorial planning.
• Ability to manage complex projects independently.
• Strong collaboration and relationship-building skills.

Responsibilities

• Develop and execute content and editorial strategies aligned with College of Nursing and Ohio State marketing and communications priorities.
• Identify and pursue content opportunities that engage priority audiences and support enrollment, reputation, research visibility and other goals.
• Write, edit and refine content for websites, news stories, email, social media, marketing campaigns, newsletters and other communications.
• Translate complex academic, research and healthcare topics into clear, accessible content for a variety of audiences.
• Lead editorial planning and contribute to content calendars and integrated marketing campaigns.
• Collaborate with designers, multimedia producers, marketing and communications colleagues and other partners to develop cohesive, audience-focused campaigns and content.
• Apply SEO principles, search intent and content optimization techniques to improve the visibility and effectiveness of priority web content.
• Research audiences, markets, industries and content best practices to inform recommendations and develop results-focused content.
• Use available audience insights, analytics and content metrics to evaluate performance and identify opportunities for optimization.
• Establish and promote editorial standards and best practices to support consistency, quality and alignment with Ohio State’s brand.
• Provide editorial guidance and subject-matter expertise to colleagues and college stakeholders.
• Build consensus among stakeholders and manage complex content projects from concept through completion.

Skills

Content strategy

Editorial planning

Writing

Editing

Storytelling

Audience research

Project management

Collaboration

Education

Bachelor's degree or equivalent experience

Equivalent experience

Tools

Drupal

Salesforce Marketing Cloud

Job description

The Ohio State University is seeking a Content Manager in the Nursing | College Administration to lead content and editorial strategy across channels, advancing marketing, enrollment and reputation goals. You will translate complex academic topics into engaging stories and collaborate with designers, faculty and staff.

This role requires a bachelor’s degree, 4+ years of relevant experience, strong writing and SEO skills, and the ability to manage large projects from concept through completion.