Content & Editorial Strategist - Higher Ed Enrollment

Ohio State University; Columbus (OH); On-site; USD 66,000 - 85,000; Full time

Job summary

The Ohio State University Wexner Medical Center is hiring a Content Manager in Columbus to lead editorial strategy for nursing and college-wide marketing. You will craft engaging stories featuring students, faculty, research and clinical experiences, spanning websites, newsletters, emails and social media.

Responsibilities include developing content calendars, applying audience insights, and collaborating with design and marketing partners to advance enrollment and brand goals.

Qualifications

• Bachelor's degree or equivalent experience.
• 4 years of relevant experience required.
• 4-8 years of relevant experience preferred.

Responsibilities

• Develop and execute content and editorial strategies aligned with marketing and enrollment priorities.
• Identify and pursue content opportunities engaging priority audiences across channels.
• Write, edit and refine content for websites, news stories, email, social media and campaigns.
• Lead editorial planning and contribute to content calendars and campaigns.
• Apply SEO principles and content optimization to improve visibility.
• Translate complex topics into clear, engaging content for diverse audiences.
• Collaborate with designers, multimedia producers and marketing colleagues.
• Use analytics to evaluate content performance and optimization opportunities.
• Establish editorial standards and mentor colleagues on content development.

Skills

Writing

Editing

Storytelling

Content strategy

Editorial planning

SEO

Analytics

Collaboration

Education

Bachelor's degree in communications, journalism, marketing, English or related field

Tools

Drupal

Salesforce Marketing Cloud

Job description

The Ohio State University Wexner Medical Center is hiring a Content Manager in Columbus to lead editorial strategy for nursing and college-wide marketing. You will craft engaging stories featuring students, faculty, research and clinical experiences, spanning websites, newsletters, emails and social media.

Responsibilities include developing content calendars, applying audience insights, and collaborating with design and marketing partners to advance enrollment and brand goals.