Nursing Content & Editorial Strategist

Ohio State University; United States; On-site; USD 66,000 - 85,000; Full time

Job summary

The Ohio State University Wexner Medical Center's College of Nursing seeks a Content Manager to craft informative, strategy-driven content that advances marketing, communications and enrollment goals. You will translate complex nursing topics into accessible stories and lead editorial planning across websites, newsletters and social channels.

You will collaborate with marketing colleagues and college stakeholders, apply SEO and audience insights, and mentor colleagues while ensuring alignment

Qualifications

• Bachelor's degree or equivalent experience in a relevant field.
• Strong writing, editing and storytelling skills.
• Experience developing strategic, audience-focused content for multiple channels.

Responsibilities

• Develop and execute content and editorial strategies aligned with marketing and enrollment priorities.
• Identify opportunities to engage priority audiences and support enrollment and reputation goals.
• Write, edit and refine content for websites, news stories, email, social media and campaigns.
• Lead editorial planning and contribute to content calendars and integrated campaigns.
• Apply SEO principles and content optimization to improve visibility of web content.
• Translate complex topics into accessible, engaging content for diverse audiences.

Skills

Writing

Editing

Storytelling

Editorial strategy

Education

Bachelor's degree in communications, journalism, marketing, English

Tools

Drupal

Salesforce Marketing Cloud

Job description

The Ohio State University Wexner Medical Center's College of Nursing seeks a Content Manager to craft informative, strategy-driven content that advances marketing, communications and enrollment goals. You will translate complex nursing topics into accessible stories and lead editorial planning across websites, newsletters and social channels.

You will collaborate with marketing colleagues and college stakeholders, apply SEO and audience insights, and mentor colleagues while ensuring alignment