Content Strategy Lead for Marketing & Communications

C001 Medical University of South Carolina (MUSC - Univ); United States; On-site; USD 53,000 - 90,000; Full time

Job summary

Medical University of South Carolina leads content strategy and planning to advance enrollment, brand, and institutional priorities. The role creates and manages content across digital and traditional channels, coordinating with faculty, staff, students, alumni, and enterprise marketing partners to ensure accuracy and accessibility.

Under the Marketing Director, this position translates priorities into content calendars, campaign plans, and deliverables while monitoring trends and analytics to

Qualifications

• Bachelor's degree and two years relevant program experience.

Responsibilities

• Lead day-to-day development and execution of content plans across enrollment, brand, and priorities.
• Translate priorities into content calendars, campaigns, and deliverables.
• Coordinate content needs across programs, research, student success, advancement, and College initiatives.
• Monitor content trends, technologies, and analytics; share insights with the team.
• Improve content processes, workflows, engagement, and effectiveness.

Skills

Content strategy

Content calendars

Storytelling

SEO

Analytics

Project management

Education

Bachelor's degree

Tools

WCAG

Job description

Medical University of South Carolina leads content strategy and planning to advance enrollment, brand, and institutional priorities. The role creates and manages content across digital and traditional channels, coordinating with faculty, staff, students, alumni, and enterprise marketing partners to ensure accuracy and accessibility.

Under the Marketing Director, this position translates priorities into content calendars, campaign plans, and deliverables while monitoring trends and analytics to