Content Strategy Lead — Hybrid (Berkeley/Home)

Egreenservices; Berkeley (CA); Remote; USD 95,000 - 147,000; Full time

Benefits offered by this job

Mentorship

Growth ladder

Flexible schedule

Job summary

Bed Bath & Beyond is seeking a Content Creator in Berkeley to lead campaigns and craft strategic content that drives demand generation. The role emphasizes storytelling, cross-functional collaboration, and autonomy within a mid-level position

The candidate should bring strong experience in marketing automation, WordPress, and PPC tactics, with the flexibility to work from Berkeley or remotely as needed to grow the sales marketing funnel.

Qualifications

• 5 years of Change Management experience.
• Experience with marketing automation and demand generation.

Responsibilities

• Cultivate referral channels and strategic partnerships in Berkeley.
• Script the webinar that fills the sales marketing top of funnel.
• Feed sales the Change Management signals that indicate buyer readiness.
• Run point on trade shows and pop-ups throughout CA.
• Partner with Meta Ads Manager specialists to align content with demand-generation goals.

Skills

Storytelling & strategy

Interpersonal skills

Stakeholder alignment

Tools

Marketing Automation

Google Tag Manager

WordPress

PPC Advertising

Meta Ads Manager

Job description

Bed Bath & Beyond is seeking a Content Creator in Berkeley to lead campaigns and craft strategic content that drives demand generation. The role emphasizes storytelling, cross-functional collaboration, and autonomy within a mid-level position

The candidate should bring strong experience in marketing automation, WordPress, and PPC tactics, with the flexibility to work from Berkeley or remotely as needed to grow the sales marketing funnel.