Content Strategy & Governance Manager, Customer Experience Center

GE HealthCare (United States); Waukesha (WI); On-site; USD 120,000 - 160,000; Full time

Job summary

GE HealthCare is building a new Customer Experience Center in Waukesha, WI, seeking a Content Strategy & Governance Manager to orchestrate the end-to-end content experience.

You will coordinate 200+ SMEs and 130+ content modules, shaping a unified narrative that is accurate, compliant and tailored to customers across care pathways, modalities, software, AI and services.

Qualifications

• Experience leading content strategy in enterprise environments with complex regulatory needs.
• Coordination of 200+ SMEs and 130+ content modules across care pathways and digital experiences.

Responsibilities

• Lead planning, creation, governance and lifecycle of content experiences for the CEC.
• Align content with enterprise narrative, accuracy, compliance and customer relevance.
• Coordinate cross-functional input from clinical SMEs, product teams, sales, creative agencies and regulators.

Skills

Content strategy

Governance

Stakeholder management

Cross-functional collaboration

Storytelling

Tools

CMS

Regulatory review

Job description

Job Description SummaryThe Content Strategy & Governance Manager is the storytelling architect of the CEC. You will own the planning, creation, governance and lifecycle of every content experience in the center, so that each visit delivers one unified enterprise narrative that is accurate, compelling, compliant and tailored to the customer in the room.

Job Description SummaryThe Content Strategy & Governance Manager is the storytelling architect of the CEC. You will own the planning, creation, governance and lifecycle of every content experience in the center, so that each visit delivers one unified enterprise narrative that is accurate, compelling, compliant and tailored to the customer in the room.

You will be the strategic integrator between clinical subject matter experts, product teams, sales leadership, creative agencies and regulatory stakeholders, orchestrating input from 200+ SMEs and governing 130+ net-new content modules and interactive experiences across care pathways, modalities, software, AI and services.

Job Description

Position Summary

GE HealthCare is creating a 30,000-square-foot Customer Experience Center (CEC) flagship at its Waukesha campus, targeted to open in September 2027. The CEC will bring the full enterprise portfolio to life through care pathways, clinical workflows, multimodality solutions, digital and AI capabilities, software, services and lifecycle value. It is a strategic account platform, not a product showroom: a place where health system leaders experience what GE HealthCare can do for their patients, clinicians and business.

The Content Strategy & Governance Manager is the storytelling architect of the CEC. You will own the planning, creation, governance and lifecycle of every content experience in the center, so that each visit delivers one unified enterprise narrative that is accurate, compelling, compliant and tailored to the customer in the room.

You will be the strategic integrator between clinical subject matter experts, product teams, sales leadership, creative agencies and regulatory stakeholders, orchestrating input from 200+ SMEs and governing 130+ net-new content modules and interactive experiences across care pathways, modalities, software, AI and services.

Why This Role Matters

• Enterprise narrative made real. The CEC is the physical proof point for GE HealthCare’s shift from product-led communications to outcomes-based, care-pathway storytelling across Advanced Imaging Solutions, Patient Care Solutions (PCS), Pharmaceuticals Diagnosis Product (PDx), Services and Software Solutions.
• Direct commercial impact. Executive briefing environments are among the highest-converting assets in B2B healthcare selling. The CEC will be measured on influenced pipeline, deal velocity, win rate and customer satisfaction.
• Built from day one. You join the founding team alongside the Senior Director, shaping how the center works before its doors open, not inheriting someone else’s playbook.
• One enterprise, one room. The CEC is one