Content Strategy & Deployment Lead

Mindshare; New York (NY); Hybrid; USD 60,000 - 140,000; Full time

Benefits offered by this job

Hybrid work model

Professional development

Job summary

Mindshare is seeking a senior content operations leader to drive end-to-end content deployment across national media, retail media, and eCommerce. You will translate strategy into calendars, asset maps, and format requirements, collaborating with Creative Insights, Media Planning, and Influencer teams to maximize impact.

You will build an agile content engine that enables rapid testing and deployment for Beauty & Wellbeing brands like Dove, Vaseline, SheaMoisture, TRESemme, and Nexxus, while

Qualifications

• 6-8+ years in content strategy, digital marketing, or creative operations.
• Proven track record in platform-specific content strategies and cross-functional projects.
• Strong understanding of AI-driven content workflows, creative optimization, and analytics.
• Expertise in using data and insights to inform strategic decisions.
• Strategic mindset with strong stakeholder management and communication.

Responsibilities

• Develop asset deployment calendars, rotation plans, and platform needs.
• Coordinate with media planning, influencer, and creative teams.
• Use insights to optimize content rotations and testing.
• Define AI-enabled workflows and metadata tagging for automation.
• Serve as content deployment expert for assigned brand(s).

Skills

AI-driven content workflows

Creative optimization

Data-driven insights

Stakeholder management

Strategic planning

Content strategy

Education

BA/BS in Marketing, Digital Media, Communications, or related field

Master's degree preferred

Job description

Mindshare is seeking a senior content operations leader to drive end-to-end content deployment across national media, retail media, and eCommerce. You will translate strategy into calendars, asset maps, and format requirements, collaborating with Creative Insights, Media Planning, and Influencer teams to maximize impact.

You will build an agile content engine that enables rapid testing and deployment for Beauty & Wellbeing brands like Dove, Vaseline, SheaMoisture, TRESemme, and Nexxus, while