Content & Strategy Analytics Manager

Archer; New York (NY); On-site; USD 114,000 - 191,000; Full time

Job summary

LexisNexis Legal & Professional in New York is seeking a commercially minded Strategy & Content Analytics Manager to support growth of our Legal News brand, including Law360, Law360 Pulse, MLex and Mealey’s. You will turn customer insight and market data into actionable plans that shape product direction and drive commercial success.

You’ll lead research, competitive analysis and go-to-market initiatives, translating findings into business cases, audience targeting and launch strategies, while

Qualifications

• Relevant experience in strategy, go-to-market planning, market research, product marketing, or commercial analysis.

Responsibilities

• Plan and deliver research on customers, markets and competitors.
• Analyze quantitative and qualitative data to identify needs and growth opportunities.
• Support go-to-market strategies for new products and initiatives with defined audiences and value propositions.
• Produce competitive assessments to explain product positioning and differentiate offerings.
• Translate research into clear recommendations and business cases for senior leadership.

Skills

Strategy

Go-to-market

Market research

Commercial analysis

Presentation

Job description

LexisNexis Legal & Professional in New York is seeking a commercially minded Strategy & Content Analytics Manager to support growth of our Legal News brand, including Law360, Law360 Pulse, MLex and Mealey’s. You will turn customer insight and market data into actionable plans that shape product direction and drive commercial success.

You’ll lead research, competitive analysis and go-to-market initiatives, translating findings into business cases, audience targeting and launch strategies, while