Content & Social Media Strategy Lead

University of Chicago; Chicago (IL); On-site; USD 64,000 - 83,000; Full time

Benefits offered by this job

Benefits eligible

Job summary

The Graham School Marketing & Student Recruitment at the University of Chicago seeks an Assistant Director, Content and Social Media Strategy to amplify messaging across platforms and coordinate marketing plans for the department.

You will oversee content strategy, editorial calendars, social media engagement, and collaboration with freelancers and agencies to produce articles, videos, blogs, and campaigns that support learner recruitment.

Qualifications

• Minimum degree in marketing, communications, or related field.
• 2–5 years of related work experience.
• Excellent writing and editing skills.
• Experience with Wordpress, Google Analytics, and social platforms.

Responsibilities

• Develops and oversees the Graham School content strategy and editorial calendar.
• Establishes a content style guide aligned with the UChicago brand.
• Identifies content opportunities; conducts interviews and briefs for freelancers/agency partners.
• Produces high-quality content including articles, videos, infographics.
• Works with writers and SEO agency to optimize blog content for search.
• Conducts student/donor interviews and drafts articles.
• Refreshes ageing blog content to improve organic rankings.
• Performs content audits and uses Google Analytics to measure performance.
• Conducts content gap analyses to determine additional needs.
• Ensures consistency across websites, social channels, and promotional assets.
• Supports development and execution of social media strategy; tailors content per platform.
• Generates, edits, publishes, and shares content to build brand awareness.
• Oversees community management and thoughtful engagement on social channels.
• Implements strategies to encourage user-generated content.
• Manages content calendar and publishing schedules.
• Attends virtual/in-person events to source content for social promotion.
• Sets KPIs for campaigns and reports on engagement data.
• Posts content to WordPress sites (blogs, webinars, event pages).
• Collaborates with agencies on website/design requests.

Skills

Content strategy

Social media management

Editing/writing

SEO basics

Analytics

Education

Bachelor's degree in marketing/communications related field

Tools

Google Analytics

Wordpress

Hootsuite

Canva

Active Campaign

Job description

The Graham School Marketing & Student Recruitment at the University of Chicago seeks an Assistant Director, Content and Social Media Strategy to amplify messaging across platforms and coordinate marketing plans for the department.

You will oversee content strategy, editorial calendars, social media engagement, and collaboration with freelancers and agencies to produce articles, videos, blogs, and campaigns that support learner recruitment.