Social Media Lead — Growth & Engagement (Higher Ed)

Adler University; Chicago (IL); Hybrid; USD 75,000 - 85,000; Full time

Job summary

Adler University in Chicago is seeking a Social Media Manager to lead paid and organic campaigns across US and Canada, crafting content for Facebook, LinkedIn, Instagram, X, and YouTube. You will support the President's social presence and align with the University's mission, vision, and priorities.

Initially an individual contributor, you will build processes, content calendars, and a stronger social function, collaborating with Communications, Marketing, and external partners to drive

Qualifications

• Bachelor's degree in marketing, advertising, digital media, design, or related discipline.
• Minimum five (5) years of organic and paid social media campaign management and optimization experience.
• Minimum five (5) years of experience designing, developing, and executing comprehensive digital assets for social media campaigns.
• Experience in higher education, non-profit institutions, or agencies preferred.

Responsibilities

• Lead paid and organic social media strategies and campaigns for Adler University’s U.S. and BC locations.
• Develop content that drives enrollment, fundraising, brand awareness, and engagement across platforms.
• Establish and monitor KPIs, analyze performance, and optimize strategy and content.
• Support and manage social content and strategy for the President to strengthen executive presence.

Skills

Social strategy

Content creation

Analytics & KPIs

Editorial mindset

Communication

Collaboration

Education

Bachelor's degree in marketing

Tools

Adobe Creative Suite

MS Office

Job description

Adler University in Chicago is seeking a Social Media Manager to lead paid and organic campaigns across US and Canada, crafting content for Facebook, LinkedIn, Instagram, X, and YouTube. You will support the President's social presence and align with the University's mission, vision, and priorities.

Initially an individual contributor, you will build processes, content calendars, and a stronger social function, collaborating with Communications, Marketing, and external partners to drive