Content & Social Media Strategy Lead

University of Chicago; Chicago (IL); On-site; USD 64,000 - 83,000; Full time

Job summary

The University of Chicago’s Graham School seeks an Assistant Director of Content and Social Media Strategy to amplify and coordinate messaging across platforms. You will design marketing plans, coordinate production, and ensure consistency across content and promotional assets.

You will manage the editorial calendar, collaborate with freelancers, and optimize blog content for search and learner engagement, while leading social media initiatives and event-based content creation.

Qualifications

• Bachelor's degree in marketing, communications, or related field.
• Proven experience in content creation and social media management.
• Strong writing and editing skills to create engaging content.

Responsibilities

• Develops and oversees the Graham School content strategy and editorial calendar.
• Establishes a content style guide aligned with the UChicago brand.
• Produces high-quality content including articles, videos, and infographics.
• Manages social media strategy, posting across platforms and engaging with the community.
• Reviews content performance using Google Analytics and SEO insights.

Skills

Content creation

Social media management

Writing

Editing

Analytics tools

Education

Bachelor's degree in marketing/communications

Tools

Google Analytics

Wordpress

Hootsuite

Canva

Active Campaign

Job description

The University of Chicago’s Graham School seeks an Assistant Director of Content and Social Media Strategy to amplify and coordinate messaging across platforms. You will design marketing plans, coordinate production, and ensure consistency across content and promotional assets.

You will manage the editorial calendar, collaborate with freelancers, and optimize blog content for search and learner engagement, while leading social media initiatives and event-based content creation.