Content & Social Media Strategy Lead

About Asc Advisors Llc; Chicago (IL); On-site; USD 60,000 - 90,000; Full time

Job summary

The Graham School seeks an Assistant Director, Content and Social Media Strategy to amplify and coordinate messaging across platforms. This role designs and develops marketing plans for a department, program, product or business with moderate guidance and direction.

Responsibilities include leading content strategy, creating briefs for freelancers, producing multimedia content, and optimizing for search. Strong writing, analytics, and Wordpress/Hootsuite proficiency are preferred.

Qualifications

• Bachelor's degree in marketing, communications, or related field.
• 2–5 years of experience in content or social media marketing.
• Experience with Google Analytics and Wordpress preferred.
• Strong writing and editing skills.
• Ability to coordinate across teams and manage editorial calendars.

Responsibilities

• Develops and oversees the Graham School content strategy and editorial calendar.
• Establishes a content style guide aligned with the UChicago brand.
• Liaises with teams to develop content briefs for freelancers and agencies.
• Produces high-quality content including articles, videos, and infographics.
• Works with SEO agency to optimize blog content for search engines.
• Conducts student and donor interviews and drafts articles.
• Refreshes ageing blog content for SEO relevance.
• Uses Google Analytics to assess content performance.
• Sets KPIs for social campaigns and reports on effectiveness.
• Posts content to Wordpress sites and supports website design requests.

Skills

Writing & editing

Content strategy

Social media management

Analytics interpretation

Education

Bachelor's degree in marketing, communications, or related field

Tools

Google Analytics

Wordpress

Hootsuite

Canva

Active Campaign

Job description

The Graham School seeks an Assistant Director, Content and Social Media Strategy to amplify and coordinate messaging across platforms. This role designs and develops marketing plans for a department, program, product or business with moderate guidance and direction.

Responsibilities include leading content strategy, creating briefs for freelancers, producing multimedia content, and optimizing for search. Strong writing, analytics, and Wordpress/Hootsuite proficiency are preferred.