Content & Social Lead for AI IP Growth

Patlytics, Inc.; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

Patlytics, the AI-native patent intelligence platform, seeks a Content Marketing Lead in New York to own how we present our market presence. You will craft external voices across social, PR, executive leadership, customer stories, campaigns, and editorial content.

You will collaborate with the VP of Marketing and GTM teams, delivering sharp social content, compelling narratives, and a consistently strong brand voice that resonates with enterprise buyers.

Qualifications

• 5+ years in content marketing, social, communications, PR, or related functions.
• Exceptional writing and editing for exec bylines, customer stories, and announcements.
• Strong social instincts for LinkedIn and enterprise audiences.
• Experience owning company social channels and executive thought leadership.
• PR experience including media relations, launches, and proactive storytelling.
• Brand voice, messaging, and narrative development.
• Ability to translate founders' thinking into external content.
• Ability to move fast and respond on-brand.
• Strong creative instincts across copy, visuals, and short-form video.
• Experience marketing to sophisticated enterprise buyers.

Responsibilities

• Own Patlytics’ content strategy and external voice across social, communications, PR, thought leadership, customer storytelling, and editorial content.
• Own social presence end-to-end: strategy, creation, publishing, engagement, and performance across priority channels.
• Build recognizable social presence with POVs, product stories, customer moments, and campaigns.
• Lead executive social and thought leadership with founders.
• Own external communications around product launches, funding, partnerships, milestones.
• Build relationships with reporters, editors, podcasts, newsletters, analysts, and voices in tech, AI, law, business.
• Identify timely stories and opportunities to earn attention for Patlytics.
• Develop broader messaging and a clear external POV across channels.
• Create high-impact content across social, video, case studies, newsletters, and events.
• Turn strong ideas into multiple content formats across channels.
• Develop rapid-response content around AI, legal, patent, and tech news.
• Partner with Growth to convert content into distribution and pipeline; support SEO priorities.
• Collaborate with Events and GTM to maximize moments at conferences and events.
• Manage PR agencies, freelancers, and external creators as needed.
• Measure performance across growth, engagement, share of voice, and pipeline.

Skills

Content strategy

Social storytelling

Executive thought leadership

PR & media relations

Editorial writing

Brand voice & messaging

Fast-paced reporting

Video content

B2B technology marketing

Content distribution

Job description

Patlytics, the AI-native patent intelligence platform, seeks a Content Marketing Lead in New York to own how we present our market presence. You will craft external voices across social, PR, executive leadership, customer stories, campaigns, and editorial content.

You will collaborate with the VP of Marketing and GTM teams, delivering sharp social content, compelling narratives, and a consistently strong brand voice that resonates with enterprise buyers.