Emerging Channels Specialist | Based in Europe

Hostinger; United States; Remote; USD 80,000 - 120,000; Full time

Benefits offered by this job

Learning opportunities

Home office budget

Job summary

Hostinger is seeking an Emerging Channels Specialist to join the Emerging Channels Growth team. You will identify, test, and scale new growth channels with dedicated budgets and run experiments to improve ROI.

You will own the global channels roadmap, test platforms like Reddit, X.com, Discord, LinkedIn communities, and other emerging spaces, and partner with product marketing, SEO, and regional teams. We value curiosity, data-driven decision making, and the ability to move quickly while

Qualifications

• Hands-on experience in Performance or Growth Marketing, with a strong focus on data, experimentation, and ROI.
• Experience leading complex initiatives and cross-functional teams to deliver measurable outcomes.
• Ownership of channel roadmaps, growth programs, or dedicated experimentation budgets.
• Experience with Reddit, X.com, Discord, LinkedIn communities, Start-up/Web3, or other emerging platforms.
• Strong analytical mindset with ability to identify high-potential channels and make data-driven decisions.

Responsibilities

• Own the global emerging channels roadmap - from identifying and researching new growth opportunities to validation, scaling, and budget recommendations.
• Identify, set up, and test new growth channels for Hostinger, including platforms like Reddit, Twitter, Discord, LinkedIn communities, and other emerging channels.
• Develop and execute full-funnel strategies, building clear hypotheses and running performance experiments with dedicated test budgets.
• Analyze experiment and channel performance, iterate quickly based on data, and double down on winning tests to drive scalable growth.
• Partner with Product Marketing, SEO, Brand, and regional teams to identify opportunities, test new approaches, and influence go-to-market strategy.
• Research, test, and scale innovative marketing opportunities across content marketing, SEO, GEO marketing, guerrilla tactics, and community-driven acquisition.
• Introduce new frameworks, playbooks, and best practices that uplift the entire marketing organization.
• Monitor online discussions, identify reputation risks and opportunities, and design interventions that strengthen brand sentiment.

Skills

Performance Marketing

Growth mindset

Data analysis

Experimentation

Cross-functional leadership

Tools

Ahrefs

SimilarWeb

Job description

JOIN THE TEAM BUILDING AN AI-FIRST COMPANY.

Hostinger serves more than 5.5 million clients across 150 countries, but we're still excited about what we're creating next.

AI is changing how we build products, support customers, work together, and solve problems. It helps us move faster, spend less time on repetitive work, and focus on bigger ideas.

If you want your work to influence both what we build and how we build it, we'd like to meet you.

Our culture: Guided by 10 company principles https://www.hostinger.com/principles

YOUR ROLE AT HOSTINGER

As Emerging Channels Specialist in Hostinger's Emerging Channels Growth team, you'll be responsible for identifying, setting up, and testing new growth channels and strategies for Hostinger, testing, and running experiments with dedicated budgets and analyzing performance to double down on winning tests. In this role, you'll collaborate closely with the Emerging Channels Growth Team Lead.

Curious to learn more? Meet your future Team Lead: Albert Szymanski, Emerging Channels Growth Team Lead https://www.linkedin.com/in/aszymanskii/

YOUR DAY-TO-DAY

• Own the global emerging channels roadmap - from identifying and researching new growth opportunities to validation, scaling, and budget recommendations.
• Identify, set up, and test new growth channels for Hostinger, including platforms like Reddit, Twitter, Discord, LinkedIn communities, and other emerging channels.
• Develop and execute full-funnel strategies, building clear hypotheses and running performance experiments with dedicated test budgets.
• Analyze experiment and channel performance, iterate quickly based on data, and double down on winning tests to drive scalable growth.
• Partner with Product Marketing, SEO, Brand, and regional teams to identify opportunities, test new approaches, and influence go-to-market strategy.
• Research, test, and scale innovative marketing opportunities across content marketing, SEO, GEO marketing, guerrilla tactics, and community-driven acquisition.
• Introduce new frameworks, playbooks, and best practices that uplift the entire marketing organization.
• Monitor online discussions, identify reputation risks and opportunities, and design interventions that strengthen brand sentiment.

YOUR SKILLS AND EXPERIENCE

• Hands-on experience in Performance or Growth Marketing, with a strong focus on data, experimentation, and ROI.
• Demonstrated ability to lead complex initiatives, influence cross-functional teams, and drive measurable outcomes.
• Experience operating at a strategic level, with ownership of channel roadmaps, growth programs, or dedicated experimentation budgets.
• Hands-on experience with channels and ecosystems such as Reddit, X.com http://X.com, Discord, LinkedIn communities, Start-up/Web3, or other emerging and niche platforms.
• Strong understanding of platform mechanics, tone of voice, audience behavior, and community dynamics across emerging channels.
• Background in social media management, online reputation management, or community-driven marketing is a plus.
• Knowledge of SEO fundamentals and tools such as Ahrefs, SimilarWeb, or similar platforms.
• Strong analytical mindset with the ability to identify high-potential channels, build hypotheses, evaluate performance and ROI, and make data-driven decisions on what to test, scale, or stop.
• Excellent written English, with the ability to craft compelling narratives, navigate complex online discussions, and influence public perception.
• High ownership and a strong bias toward action, with the ability to work independently, move quickly, and solve problems effectively.
• Curious and experimental by nature, with a drive to continuously learn, test new ideas, and turn insights into growth opportunities.
• Strong interest in technology, AI, and innovations shaping the future of marketing.

MEET YOUR TEAM

Emerging Channels Growth team is dedicated to identifying, testing, and scaling Hostinger's reach through unsaturated platforms while building repeatable frameworks to diversify growth beyond traditional marketing channels.

In this role, you'll work closely with Emerging Channels Specialists and the Emerging Channels Growth Lead. The team also collaborates closely with Product departments to unlock new customer acquisition funnels.

BENEFITS YOU’LL LOVE

360 Growth: We provide limitless learning opportunities https://www.hostinger.com/blog/learning-culture/: access to platforms like Reforge and CoachHub, global conferences, feedback culture https://www.hostinger.com/blog/reaching-your-peak/, digital libraries, and industry-leading subscriptions. Advance your career with internal mobility, and grow with a team eager to share knowledge and support your success.

Freedom & responsibility: Work on your terms, whether from the comfort of home or anywhere in the world. With a home office budget, you can elevate your workspace. Enjoy the …