Content Operations Lead: AI-Driven Campaign Delivery

wppmedia; New York (NY); Hybrid; USD 60,000 - 140,000; Full time

Job summary

WPP Media, the AI-driven media operating unit of WPP, is hiring an experienced Content Operations Manager to lead planning, production, and delivery of Skin Cleansing campaigns. You will align cross-functional stakeholders, manage campaign workflows, and ensure timely asset deployment across channels.

The role emphasizes leveraging AI tools to improve efficiency, scalability, and speed-to-market, with a 3-day in-office requirement in Manhattan/Hoboken.

Qualifications

• BA/BS in Marketing, Digital Media, Operations, or related field.
• 6–8+ years of experience in content operations, marketing workflow management, or project coordination.
• Proven ability to manage workflows against tight timelines with multiple stakeholders.
• Strong understanding of content production processes and digital asset management.
• Familiarity with AI-driven tools and automation for workflow optimization.
• Exceptional organizational and communication skills with a proactive, solution-oriented mindset.
• Ability to work 3 days per week in office, alternating between WPP's downtown Manhattan office and Unilever's headquarters in Hoboken, NJ.

Responsibilities

• Lead campaign workflows from intake through final asset deployment, ensuring clear handoffs, approvals, and accountability across all stakeholders.
• Build and manage project tracking boards with timelines in centralized project management tool Wrike. Monitor timelines and proactively resolve bottlenecks to maintain flawless campaign execution.
• Lead campaign communications across Creative, Brand and Agency teams, ensuring end to end orchestration of content workflows across stakeholders.
• Align production schedules with brand, retail, and media timelines for seamless integration.
• Coordinate stakeholder review and approval processes, ensuring consolidated, timely asset feedback received and actioned by CEH production team members.
• Coordinate asset delivery, approvals, and handoffs across internal and external partners.

Skills

Workflow management

Project coordination

Omnichannel planning

AI-driven tools familiarity

Organizational skills

Communication skills

Education

BA/BS in Marketing, Digital Media, Operations, or related field

Tools

Wrike

Job description

WPP Media, the AI-driven media operating unit of WPP, is hiring an experienced Content Operations Manager to lead planning, production, and delivery of Skin Cleansing campaigns. You will align cross-functional stakeholders, manage campaign workflows, and ensure timely asset deployment across channels.

The role emphasizes leveraging AI tools to improve efficiency, scalability, and speed-to-market, with a 3-day in-office requirement in Manhattan/Hoboken.