Content & Omnichannel BA: Digital Experience Lead

Planet Pharma; South San Francisco (CA); On-site; USD 76,000 - 83,000; Full time

Job summary

Planet Pharma is seeking a Business Analyst, Content & Omnichannel to join the Data, Digital, and Analytics organization. You will elicit, analyze, and validate requirements for enterprise-grade content management, omnichannel campaign execution, and digital customer engagement capabilities across marketing, medical, and channel execution teams.

You will partner with BPMs, Activation Leads, and IT/RDT to translate needs into functional specs and future-state processes, lead UAT, manage backlogs

Qualifications

• Bachelor’s degree in business, computer science, information systems, or a related field.
• 3+ years of experience as a Business Analyst, Product Operations Analyst, Systems Analyst, or functional consultant, including delivery of enterprise content or workflow transformation in life sciences or healthcare.
• Demonstrated ability to independently lead requirements discovery and future-state process design with marketing and medical users, write functional specifications and carry an assigned workstream through UAT and deployment.
• Platform and delivery experience: Hands-on functional experience translating business processes into enterprise workflow requirements, validating configured solutions, and supporting UAT and deployment; experience with Jira or comparable backlog and defect-tracking tools.
• For the Workfront & Process Implementation role, direct Adobe Workfront implementation or major enhancement experience is preferred, including intake, request forms, workflow templates, and approvals. For the Medical Content Governance & UAT role, demonstrated medical content operations, review and approval governance, and UAT leadership experience is preferred; Adobe Workfront experience is preferred, with related enterprise workflow or content review platform experience considered.
• Relevant platform experience (preferred): Experience with DAM platforms such as Adobe Experience Manager (AEM Assets), or with Adobe Experience Platform, Adobe Journey Optimizer/Adobe Campaign, Salesforce Marketing Cloud, Salesforce Data Cloud, or comparable platforms.
• Strong analytical, creative problem-solving, facilitation, and cross-functional stakeholder management skills, with demonstrated ability to align business, technology, and vendor teams on requirements, dependencies, and decisions.
• AI Disclosure: This recruitment process will not use automated or AI-enabled tools to assist with application screening and scheduling. All hiring decisions are made by qualified human reviewers.

Responsibilities

• Elicit, analyze, specify, and validate stakeholder business needs across marketing, medical, and channel execution teams using workshops, use cases, and process flows.
• Translate end-to-end campaign and content supply chain workflows into functional requirements, business rules.
• Lead current-state assessments and future-state process design, rationalizing intake briefs and request forms and identifying opportunities for automation, standardization, and workflow simplification.
• Define content operating models, roles, handoffs, governance, workflow templates, and SOPs for commercial and medical content operations; translate these into Workfront requirements with technical teams.
• Facilitate stakeholder workshops, solution demonstrations, and backlog refinement to validate requirements and resolve process decisions; coordinate dependencies across business, technology, and vendor teams.

Skills

Analytical thinking

Problem solving

Facilitation

Stakeholder management

Education

Bachelor’s degree in business, computer science, information systems, or a related field

Tools

Jira

Job description

Planet Pharma is seeking a Business Analyst, Content & Omnichannel to join the Data, Digital, and Analytics organization. You will elicit, analyze, and validate requirements for enterprise-grade content management, omnichannel campaign execution, and digital customer engagement capabilities across marketing, medical, and channel execution teams.

You will partner with BPMs, Activation Leads, and IT/RDT to translate needs into functional specs and future-state processes, lead UAT, manage backlogs