Content Marketing Specialist - Strategy, SEO & Campaigns

Witherite Law Group; Dallas (TX); On-site; USD 50,000 - 70,000; Full time

Benefits offered by this job

Life insurance

STD insurance

Additional life insurance

Voluntary LTD

Paid time off

Tuition reimbursement

401(k) with company contributions

Job summary

Witherite Law Group is seeking a Content Marketing Coordinator in Dallas to drive the company voice across blogs, social media, and websites. You will develop and execute digital content, support PR initiatives, and coordinate with marketing and professional services teams to boost engagement and lead generation.

The role emphasizes editorial excellence, SEO, analytics, and timely content delivery, with a focus on integrated campaigns and data-driven improvements.

Qualifications

• Exceptional writing and editing skills tailored to different platforms and audiences.
• Basic SEO knowledge and keyword research experience (3–5 yrs).
• Ability to empathize with readers’ perspective and experiences.
• Strong time management and project management skills in digital marketing.
• Experience creating content for direct response lead generation, branding, and community efforts.
• Knowledge of marketing technologies and analytics (Google Analytics).
• Experience researching markets and data to inform digital strategies.

Responsibilities

• Develop editorial calendars including blogs and website content for potential clients, partners, executives, and clients.
• Create engaging digital content for websites, social media, and online advertising campaigns.
• Coordinate with production staff to edit content for campaigns, emails, newsletters, and product collateral.
• Develop a system to archive content assets like ads and videos.
• Optimize content for SEO using tools like SEMrush and other analytics.
• Collaborate with product managers and leadership to shape communications strategies.
• Occasional website updates and editing tasks.

Skills

Editorial writing

SEO knowledge

Google Analytics

Project management

Content marketing

Tools

SEMrush

Google Analytics

Job description

Witherite Law Group is seeking a Content Marketing Coordinator in Dallas to drive the company voice across blogs, social media, and websites. You will develop and execute digital content, support PR initiatives, and coordinate with marketing and professional services teams to boost engagement and lead generation.

The role emphasizes editorial excellence, SEO, analytics, and timely content delivery, with a focus on integrated campaigns and data-driven improvements.