Content Marketing Specialist: SEO & Storytelling

Delaware North; Buffalo (NY); On-site; USD 62,000 - 70,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k) with match

Annual performance bonus

Paid vacation and holidays

Parental leave

Tuition reimbursement

Discounts

Job summary

Delaware North is hiring a full-time Content Marketing Specialist to join our team at our global headquarters in Buffalo, New York. You will create, optimize, and maintain digital content to drive guest engagement across the Parks and Resorts portfolio.

This role emphasizes SEO, content strategy, and collaboration with designers and marketers to ensure consistent voice and effective storytelling across multiple brands.

Qualifications

• Bachelor’s degree in marketing, communications, journalism, English, hospitality, or a related field.
• Minimum of 1 year of experience in content marketing, copywriting, digital marketing, website content, or SEO.
• Working knowledge of SEO principles, content optimization, keyword research, and Answer Engine Optimization.
• Experience using content management systems and digital content publishing.
• Familiarity with Google Analytics, Google Search Console, or similar analytics, and SEO or AEO tools.
• Experience using AI-assisted content creation and productivity tools to improve efficiency while maintaining editorial quality.
• Basic understanding of web accessibility, UX writing principles, and HTML preferred.

Responsibilities

• Write engaging, guest-focused content for websites, landing pages, campaigns, emails, blogs, destination guides, FAQs, itineraries, and other digital experiences.
• Adapt messaging across multiple brands while maintaining consistent voice, tone, and brand standards.
• Collaborate with designers, photographers, videographers, marketers, and stakeholders to create integrated storytelling across digital channels.
• Edit, proofread, and maintain content to ensure accuracy, consistency, accessibility, and compliance with editorial standards.
• Manage editorial calendars, content governance, templates, and website updates across multiple properties and platforms.
• Optimize content for search performance using SEO and AEO best practices, including keyword strategy, metadata, internal linking, structured content, and search intent alignment.
• Analyze content performance and conduct audits to identify opportunities for improved engagement, search visibility, traffic, and conversion.
• Partner with marketing, analytics, and content teams to implement data-driven enhancements and support ongoing optimization initiatives across the portfolio.

Skills

Content marketing

Copywriting

Digital marketing

SEO

AI-assisted content creation

HTML

UX writing

Web accessibility

Education

Bachelor's degree in marketing/communications/journalism/English/hospitality

Tools

Content Management Systems

Google Analytics

Google Search Console

SEO tools

Job description

Delaware North is hiring a full-time Content Marketing Specialist to join our team at our global headquarters in Buffalo, New York. You will create, optimize, and maintain digital content to drive guest engagement across the Parks and Resorts portfolio.

This role emphasizes SEO, content strategy, and collaboration with designers and marketers to ensure consistent voice and effective storytelling across multiple brands.