Digital Marketing Manager

Delaware North; Buffalo, Northern (NY, KY); Hybrid; USD 80,000 - 108,000; Full time

Benefits offered by this job

Medical Insurance

Dental Insurance

Vision Insurance

401(k) with company match

Performance bonus

Paid vacation and holidays

Parental bonding leave

Tuition reimbursement

Friends & family discounts

Job summary

Delaware North in Buffalo, NY is seeking a Digital Marketing Manager to lead digital experiences, website development, and platform integration across marketing, IT, and creative teams.

You will drive analytics, content optimization, and ROI across web, email, social, and e‑commerce channels in a fast-paced environment. Strong CS background and broad marketing tech experience are preferred.

Qualifications

• Bachelor’s degree in Computer Science or equivalent preferred.
• Strong marketing knowledge with systems and tools experience.
• Hands-on experience with content management, databases, email platforms, and web/e‑commerce systems.
• Familiarity with Adobe Creative Cloud, Figma, and DAM tools.
• Proficiency in HTML/CSS/JavaScript and responsive design.

Responsibilities

• Support the implementation and maintenance of Google Analytics.
• Collaborate with Data Analytics to drive data‑driven decisions for digital experiences.
• Ensure web, email, social, and content marketing are effective and on-brand.
• Optimize content for search and social promotion to maximize ROI.
• Identify new channels and tactics to improve engagement and performance.
• Monitor trends in web and social media to boost content effectiveness.

Skills

Digital marketing

Content management

Databases

Email marketing

Website development

E‑commerce systems

Digital asset management

Graphic design

Video production

Web analytics

HTML/CSS/JavaScript

Node.js

Python

PHP

Java

.NET

DNS management

SSL certificate management

Cloud hosting

Website deployment

OWASP

Tableau

Google Data Studio

UTM tracking

Analytics fundamentals

SQL

MySQL

PostgreSQL

MongoDB

AMPscript

Git

Payment gateway integrations

Compliance

Education

Bachelor’s degree in Computer Science

Tools

Adobe Creative Cloud

Figma

Tableau

Google Data Studio

Git

Job description

The opportunity

Delaware North is hiring a Digital Marketing Manager to join our team in Buffalo, New York.

In this role, you will lead the delivery and optimization of digital experiences, with a strong focus on digital production, website development, and platform integration. You’ll work across marketing, IT, and creative teams to ensure websites and digital assets are built, launched, and continuously enhanced to support performance goals and drive revenue.

We’re looking for someone who thrives in a fast-paced, hands-on environment, bringing structure to complex digital projects while ensuring seamless execution across systems, tools, and channels.

Pay

Minimum – Anticipated Maximum Base Salary: $79,900 - $107,800 / year

In addition to base salary, we offer an annual bonus plan based on company and individual performance, or a role-based, uncapped sales incentive plan. The advertised pay range represents what we believe at the time of this job posting, that we would be willing to pay for this position. Only in special circumstances, where a candidate has education, training, or experience that far exceeds the requirements for the position, would we consider paying higher than the stated range. Information on our comprehensive benefits package can be found at https://careers.delawarenorth.com/benefits/.

What we offer

At Delaware North, we care about our team members' personal and professional journeys. These are just some of the benefits we offer:

• Medical, dental, and vision insurance
• 401(k) with up to 4% company match
• Annual performance bonus based on level, as well as individual, company, and location performance
• Paid vacation days and holidays
• Paid parental bonding leave
• Tuition and/or professional certification reimbursement
• Generous friends-and-family discounts at many of our hotels and resorts

What will you do?

• Support the implementation and maintenance of Google Analytics
• Collaborate with the Data and Analytics team to leverage data to drive successful business decisions and digital experiences for stakeholders
• Ensure the effectiveness and productivity of digital marketing efforts, including web, email marketing, social media, and digital content
• Verify that all content is on-brand, consistent, and optimized for search and social promotion
• Identify new and effective ways to distribute content and ensure maximum return on investment
• Monitor trends in web and social media and incorporate them to increase user engagement and content effectiveness
• Analyze online statistics and website analytics, and use this data to maximize digital efforts

More about you

• Bachelor’s degree in Computer Science preference required with experience managing digital marketing from a strategy and oversight level
• Broad overall marketing experience at the consumer level with strong comprehension and knowledge of systems and tools, including content management systems, databases, email marketing platforms, website development, e‑commerce systems, and digital asset management systems
• Experience with graphic design elements, video development and production, and digital content development, with familiarity with Adobe Creative Cloud, Figma, or digital asset management tools
• Strong Web technology experience including HTML/CSS/Javascript and responsivess web design
• Experience with back-end development in Node.js, Python, PHP, Java or .Net
• Web Server Management including Domain, DNS, SSL certificate management
• Cloud & hosting experience including website deploymentand optimizing performance and OWASP
• Experience with Tableau or Google Data Studio for dashboard design, with the ability to technically optimize for on-site performance
• Understanding of UTM tracking, data flows, segmentation, and analytics fundamentals
• Experience with SQL, MySQL, PostgresSQL, MongoDB, AMPscript, or scripting logic for dynamic content
• Knowledge of version control system such as Git
• Familiarity with Adobe Creative Cloud, Figma, or digital asset management tools, and experience with A/B testing methodologies
• Experience with Web and e-commerce hosting environments and payment gateway integrations
• Familiar with compliance requirements, including CAN‑SPAM, GDPR, CCPA, ADA, and PCI, along with fraud detection tools

Shift details

M-F

Who we are

Our business is all about people, and that includes you. At Delaware North, you’re not just part of a team — you’re part of a global legacy: a family-owned company with 100+ years of history behind it. Our operations span the world, offering you unique paths to growth and success.

Who says you can’t love where you work? With jobs in iconic sports arenas, stunning national parks, exciting casinos, and more, we pride ourselves on giving the world great times in great places. And whether you’re interested in restaurants, hotels, sports, gaming, operations, or retail, part-time or full-time, we’re invested in helping you achieve your career goals.

Together, we’re shaping the future of hospitality — come grow with us!

Delaware North, along with its subsidiaries, is an equal opportunity employer, showcasing job opportunities and considering applicants for all positions without regard to race, color, religion, sex, gender identity, national origin, age, disability, protected veteran status, sexual orientation, or any other legally protected status.