Guest-Focused Content Marketer & SEO Strategist

Delaware North; Bozeman (MT); On-site; USD 62,000 - 70,000; Full time

Benefits offered by this job

Health insurance

401(k) match

Performance bonus

Paid vacation

Parental leave

Tuition reimbursement

Friends and family discounts

Job summary

Delaware North is seeking a full-time Content Marketing Specialist to support digital content across the Parks and Resorts portfolio from our Buffalo headquarters. You will craft guest-focused content for websites, campaigns, blogs, and more, while optimizing for search and engagement.

Collaborating with designers and marketers, you will ensure consistent voice and editorial standards across properties. A bachelor’s degree and 1+ year in content marketing are preferred.

Qualifications

• Bachelor’s degree in marketing, communications, journalism, English, hospitality, or related field is required or preferred.
• 1+ year of experience in content marketing, copywriting, digital marketing, website content, or SEO.
• Familiarity with content management systems and analytics tools.
• Basic understanding of HTML and web accessibility.
• Knowledge of SEO or AEO best practices.

Responsibilities

• Write engaging, guest-focused content for websites, landing pages, campaigns, emails, blogs, and other digital experiences.
• Adapt messaging across multiple brands while maintaining voice and brand standards.
• Collaborate with designers, photographers, videographers, marketers, and stakeholders to create integrated storytelling across channels.
• Edit and proofread content for accuracy, consistency, accessibility, and editorial standards.
• Manage editorial calendars, governance, templates, and website updates across properties.
• Optimize content for search performance using SEO/AEO best practices.

Skills

Content writing

SEO optimization

CMS experience

Google Analytics

AI-assisted tools

HTML basics

Education

Bachelor’s degree

Tools

Google Analytics

Google Search Console

SEO tools

Job description

Delaware North is seeking a full-time Content Marketing Specialist to support digital content across the Parks and Resorts portfolio from our Buffalo headquarters. You will craft guest-focused content for websites, campaigns, blogs, and more, while optimizing for search and engagement.

Collaborating with designers and marketers, you will ensure consistent voice and editorial standards across properties. A bachelor’s degree and 1+ year in content marketing are preferred.