Content Marketing Specialist: Drive Growth & Impact

Givelify; United States; Remote; USD 70,000 - 95,000; Full time

Benefits offered by this job

Competitive pay

Full benefits

Flexible PTO

Job summary

Givelify is seeking a Content Marketing Specialist to join our Marketing team. You will develop and optimize content across blogs, emails, and campaigns, ensuring high-quality storytelling and alignment with brand voice.

The role emphasizes SEO, AI discovery, and performance measurement while collaborating with Product, Brand, and Creative teams to drive engagement and measurable outcomes. You’ll leverage data and stakeholder feedback to iteratively improve content, contribute to strategy, and

Qualifications

• Bachelor’s degree in marketing, communications, journalism, English, or a related field
• 3-5 years of experience in content marketing, content strategy, or a related role
• Strong writing and editing background across persuasive, technical, and other content types
• Working knowledge of SEO best practices and familiarity with tools like SEMrush or Moz
• Experience using analytics tools like GA4 and Google Search Console
• Familiarity with CMS platforms like WordPress and/or Webflow, and marketing collaboration tools like Jira, Confluence, and Slack
• Understanding of basic marketing principles and content strategy fundamentals
• Experience working cross-functionally and incorporating stakeholder feedback

Responsibilities

• Own the successful development and execution of content deliverables that support various marketing and business goals
• Create content that drives measurable outcomes, including traffic growth, engagement, and campaign performance
• Develop content that effectively communicates Givelify’s value proposition to customers and consistently reflects our brand voice and tone
• Optimize content for search and AI discovery, improving visibility, domain authority, and performance over time
• Apply Givelify’s core content frameworks to create clear, consistent, and high-impact content across channels
• Support campaigns and content strategies by executing high-impact, on-time content
• Report on and evaluate content performance using defined KPIs and basic analytics
• Write, edit, refresh, and optimize content across formats including blogs, emails, presentations, and campaign assets
• Conduct keyword research, SEO audits, and content updates to address gaps and opportunities
• Apply a customer-first mindset to content creation, ensuring messaging reflects the real needs, motivations, and challenges of Givelify’s giving community
• Load, manage, and optimize content in our CMS platforms
• Partner cross-functionally to lead stakeholder review sessions, gather input, and incorporate feedback to move work forward
• Manage content workflows, document processes, and proactively communicate progress to stakeholders
• Collaborate with the Creative team to scope and request design assets
• Interview internal and external experts, members of our giving community, and stakeholders to develop compelling stories
• Assist with content planning, campaign execution, and content performance reporting

Skills

Writing & editing

Cross-functional collaboration

Storytelling

Strategic thinking

Reliability

Curiosity

Adaptability

Education

Bachelor’s degree in marketing/communications/journalism/English

Tools

SEMrush

Moz

GA4

Google Search Console

WordPress

Webflow

Jira

Confluence

Slack

Job description

Givelify is seeking a Content Marketing Specialist to join our Marketing team. You will develop and optimize content across blogs, emails, and campaigns, ensuring high-quality storytelling and alignment with brand voice.

The role emphasizes SEO, AI discovery, and performance measurement while collaborating with Product, Brand, and Creative teams to drive engagement and measurable outcomes. You’ll leverage data and stakeholder feedback to iteratively improve content, contribute to strategy, and