Marketing Content Specialist

Givelify; United States; Remote; USD 70,000 - 95,000; Full time

Benefits offered by this job

Competitive pay

Full benefits

Flexible PTO

Job summary

Givelify is seeking a Content Marketing Specialist to join our Marketing team. You will develop and optimize content across blogs, emails, and campaigns, ensuring high-quality storytelling and alignment with brand voice.

The role emphasizes SEO, AI discovery, and performance measurement while collaborating with Product, Brand, and Creative teams to drive engagement and measurable outcomes. You’ll leverage data and stakeholder feedback to iteratively improve content, contribute to strategy, and

Qualifications

• Bachelor’s degree in marketing, communications, journalism, English, or a related field
• 3-5 years of experience in content marketing, content strategy, or a related role
• Strong writing and editing background across persuasive, technical, and other content types
• Working knowledge of SEO best practices and familiarity with tools like SEMrush or Moz
• Experience using analytics tools like GA4 and Google Search Console
• Familiarity with CMS platforms like WordPress and/or Webflow, and marketing collaboration tools like Jira, Confluence, and Slack
• Understanding of basic marketing principles and content strategy fundamentals
• Experience working cross-functionally and incorporating stakeholder feedback

Responsibilities

• Own the successful development and execution of content deliverables that support various marketing and business goals
• Create content that drives measurable outcomes, including traffic growth, engagement, and campaign performance
• Develop content that effectively communicates Givelify’s value proposition to customers and consistently reflects our brand voice and tone
• Optimize content for search and AI discovery, improving visibility, domain authority, and performance over time
• Apply Givelify’s core content frameworks to create clear, consistent, and high-impact content across channels
• Support campaigns and content strategies by executing high-impact, on-time content
• Report on and evaluate content performance using defined KPIs and basic analytics
• Write, edit, refresh, and optimize content across formats including blogs, emails, presentations, and campaign assets
• Conduct keyword research, SEO audits, and content updates to address gaps and opportunities
• Apply a customer-first mindset to content creation, ensuring messaging reflects the real needs, motivations, and challenges of Givelify’s giving community
• Load, manage, and optimize content in our CMS platforms
• Partner cross-functionally to lead stakeholder review sessions, gather input, and incorporate feedback to move work forward
• Manage content workflows, document processes, and proactively communicate progress to stakeholders
• Collaborate with the Creative team to scope and request design assets
• Interview internal and external experts, members of our giving community, and stakeholders to develop compelling stories
• Assist with content planning, campaign execution, and content performance reporting

Skills

Writing & editing

Cross-functional collaboration

Storytelling

Strategic thinking

Reliability

Curiosity

Adaptability

Education

Bachelor’s degree in marketing/communications/journalism/English

Tools

SEMrush

Moz

GA4

Google Search Console

WordPress

Webflow

Jira

Confluence

Slack

Job description

• Bachelor’s degree in marketing, communications, journalism, English, or a related field
• 3-5 years of experience in content marketing, content strategy, or a related role
• B2B experience

Givelify is a fintech-for-good company where brilliant minds come to power the most loved and trusted online and mobile giving app platform. Thanks to over 2 million generous donors, we've helped more than 80,000 nonprofits and places of worship raise over $7.5 billion. Together, they're changing their world with kindness and generosity.

Inc. 5000, the Stevies Awards, Gartner, Forbes, and many more have recognized our story, innovations, and achievements. Our award-winning team builds products and experiences that put more good into the world. We love to take on big challenges because we know our work matters.

Make an impact at one of the fastest-growing private companies in the U.S. Be part of a talented team of big-hearted individuals, earning competitive pay with excellent benefits.

About your role:

We are seeking a Content Marketing Specialist to join our growing marketing team and help our giving community put more good into the world through high-quality, strategic content. This role blends strong writing and editing skills with content strategy, SEO, AEO, and performance measurement.

You'll create and optimize content across channels that our giving community finds engaging, relevant, and valuable, collaborate closely with cross-functional partners, and use data and feedback to continuously improve content impact and effectiveness.

Your team:

You'll be part of the Content team within Marketing, reporting to the Content Marketing Manager and working closely with Creative, Customer Marketing, Product Marketing, Brand, and other cross-functional teams.

The Content Marketing Specialist will get to:

• Own the successful development and execution of content deliverables that support various marketing and business goals
• Create content that drives measurable outcomes, including traffic growth, engagement, and campaign performance
• Develop content that effectively communicates Givelify’s value proposition to customers and consistently reflects our brand voice and tone
• Optimize content for search and AI discovery, improving visibility, domain authority, and performance over time
• Apply Givelify’s core content frameworks to create clear, consistent, and high-impact content across channels
• Support campaigns and content strategies by executing high-impact, on-time content
• Report on and evaluate content performance using defined KPIs and basic analytics

To be successful in this role, you'll also:

• Write, edit, refresh, and optimize content across formats including blogs, emails, presentations, and campaign assets
• Conduct keyword research, SEO audits, and content updates to address gaps and opportunities
• Apply a customer-first mindset to content creation, ensuring messaging reflects the real needs, motivations, and challenges of Givelify’s giving community
• Load, manage, and optimize content in our CMS platforms
• Partner cross-functionally to lead stakeholder review sessions, gather input, and incorporate feedback to move work forward
• Manage content workflows, document processes, and proactively communicate progress to stakeholders
• Collaborate with the Creative team to scope and request design assets
• Interview internal and external experts, members of our giving community, and stakeholders to develop compelling stories
• Assist with content planning, campaign execution, and content performance reporting

Your experience:

• Bachelor’s degree in marketing, communications, journalism, English, or a related field
• 3-5 years of experience in content marketing, content strategy, or a related role
• Strong writing and editing background across persuasive, technical, and other content types
• Working knowledge of SEO best practices and familiarity with tools like SEMrush or Moz
• Experience using analytics tools like GA4 and Google Search Console to evaluate content performance
• Familiarity with CMS platforms like WordPress and/or Webflow, and marketing collaboration tools like Jira, Confluence, and Slack
• Understanding of basic marketing principles and content strategy fundamentals
• Experience working cross-functionally and incorporating stakeholder feedback

Your superpowers:

• Communication: You clearly articulate ideas through strong writing and thoughtful presentations, making complex concepts easy to understand and confidently guiding stakeholders through content decisions.
• Collaboration: You work seamlessly with cross-functional partners, welcoming diverse perspectives and turning feedback into stronger, more effective content.
• Storytelling: You transform customer insights, expert perspectives, and data into compelling narratives that inform, persuade, and connect with Givelify’s audiences.
• Strategic Thinking: You understand how individual content pieces support larger campaigns and business goals, aligning day-to-day execution with broader content and marketing strategies.
• Reliability: You manage multiple projects with care: Prioritizing effectively, following established processes, and delivering polished, high-quality content on time.
• Curiosity: You actively seek feedback, ask questions, and use data to better understand our audiences, refine content, and improve results over time.
• Adaptability: You thrive in a fast-moving environment, staying flexible as priorities, feedback, or insights evolve.

Our culture:

We are a virtual team of award-winning and high-performing professionals who innovate and collaborate to fulfill our mission to instantly connect people to causes that matter most to them so they can change their world with kindness and generosity. Our four keys to success - integrity, heart, simplicity, and wow - fuel our passion to be recognized among the tech industry’s most inclusive and purpose-driven workplaces.

We are steadfast in our conviction to overcome challenges while performing meaningful work alongside some of the most brilliant minds and biggest hearts. It propels our growth as individuals and as a team. We are committed to respecting each other in our workplace, firmly believing diversity is our strength.

At the heart of everything we do are our giving community, our donors and our partner organizations. We lean on research and human-centered design to consistently push the envelope and innovate our products and customer experiences.

We take great pride in providing competitive pay, full benefits to help care for you today and in the future, amazing perks (including flexible PTO), and, most importantly, the opportunity to put passion and purpose front and center.

About Givelify

Givelify is the most loved and trusted online and mobile giving platform. Along with its powerful donation management system, it's the fastest-growing technology for advancing generosity in the world. We instantly connect people to their heart's impulse to do good with award-winning products and experiences. A global community of over 2 million generous people supports their favorite churches, places of worship, nonprofits, and causes with over $7.5 billion in donations across more than 80,000 organizations. Givelify leads all giving apps on the App Store and Google Play Store with more than 135,000 verified, authentic reviews with an average 4.9 out of 5-star rating. Learn more at Givelify.com.