Product Marketing Manager: Driving Growth for Good

Givelify; United States; Hybrid; USD 110,000 - 140,000; Full time

Benefits offered by this job

Flexible PTO

Full benefits

Competitive pay

Job summary

Givelify is seeking a Product Marketing Manager to shape positioning, messaging, and go-to-market for our fintech platform. You will translate donor and Giving Partner needs into compelling product narratives, launch strategies, and enablement materials.

Collaboration across Product, Brand, and Data Science will drive adoption and growth through insight-driven campaigns and measurable KPIs. The role emphasizes research, audience validation, launch planning, and ongoing optimization with a

Qualifications

• 3+ years of product marketing experience; 5+ years in marketing/strategy
• MBA or MS in marketing or business
• Experience in Consumer-Packaged Goods, Consumer Technology and/or 2-sided Marketplace
• Strong fundamentals in consumer insights, messaging, and GTM strategy
• Certifications in product marketing are a plus; growth experimentation a plus
• Lifecycle marketing experience is a plus

Responsibilities

• Research, market, and competitive insights to guide product narratives.
• Develop positioning and messaging; validate with audiences.
• Build launch campaigns and channel plans aligned with goals.
• Create and maintain marketing assets and enablement materials.
• Track launch results and optimize using data.
• Collaborate with Product, Marketing, Customer Success, and Data Science.

Skills

Product marketing

MBA/MS

Market research

Lifecycle marketing

Growth testing

Cross-functional

Consumer tech

2-sided marketplace

Storytelling

Project management

Education

MBA in marketing

MS in marketing/business

Job description

Givelify is seeking a Product Marketing Manager to shape positioning, messaging, and go-to-market for our fintech platform. You will translate donor and Giving Partner needs into compelling product narratives, launch strategies, and enablement materials.

Collaboration across Product, Brand, and Data Science will drive adoption and growth through insight-driven campaigns and measurable KPIs. The role emphasizes research, audience validation, launch planning, and ongoing optimization with a