Content Marketing Specialist

Mortenson Dental Partners; Louisville (TN); On-site; USD 70,000 - 100,000; Full time

Job summary

Mortenson Dental Partners is seeking a seasoned copywriter to craft high-converting content across paid search, social, display, landing pages, emails, and organic channels. You will analyze metrics and fine-tune copy to improve performance while maintaining brand voice across multiple brands.

The role requires 5+ years in healthcare content, strong SEO/AEO/GEO knowledge, and the ability to manage multiple projects in a fast-paced, multi-location environment.

Qualifications

• 5+ years of copywriting and content marketing experience in healthcare.
• Healthcare marketing background with HIPAA knowledge.
• Proven conversion copy for digital channels and social media.
• Experience maintaining brand voices across multi-location networks.
• Strong SEO, AEO, GEO understanding and metrics analysis.
• Ability to manage multiple projects in a fast-paced environment.

Responsibilities

• Write high-converting copy for paid search, paid social, display ads, landing pages, emails, and organic social.
• Analyze marketing performance metrics to refine and improve copy performance.
• Collaborate across marketing to align copy with campaign strategies and channel goals.
• Ensure regulatory compliance and HIPAA considerations in all content.

Skills

Copywriting

Content marketing

Healthcare marketing

SEO / AEO / GEO

Brand voice

Tools

CMS platforms

Project management tools

AI-assisted research tools

Job description

Performance & Channel Copywriting

• Write high-converting copy for paid search, paid social, display ads, landing pages, email campaigns, and organic social media.
• Analyze marketing performance metrics (open rates, CTRs, conversions) to refine and improve copy performance.

Brand Voice & Content Execution

• Apply established brand voice guidelines and style standards across all portfolio brands.
• Tailor copy to specific clinical specialties and regional demographics while preserving brand integrity.

SEO, AEO & GEO Optimization

• Write and optimize web copy for SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO platforms.
• Ensure practice content ranks as an authoritative answer for patient search queries.

Communication & Collaboration

• Draft patient communications, newsletters, email marketing, press releases, and corporate announcements.
• Collaborate across marketing to align copy with campaign strategies, visual assets, and channel goals.

Clinical Accuracy & Regulatory Compliance

• Research dental and medical topics to ensure all content is clinically accurate and transparent.
• Maintain 100% compliance with HIPAA, state healthcare advertising regulations, and patient privacy standards.

Qualifications

Required

• Experience: 5+ years of copywriting and content marketing experience (in-house, agency, or corporate healthcare).
• Healthcare & Compliance: Proven healthcare marketing background with working knowledge of HIPAA and medical communication standards.
• Conversion & Social: Demonstrated success writing conversion copy for digital channels alongside organic social media execution.
• Multi-Brand Management: Experience adapting and maintaining distinct brand voices across multi-location networks.
• Technical Skills: Strong understanding of SEO, AEO, GEO, structured content, and marketing performance metrics.Agility: Ability to manage multiple projects efficiently in a fast-paced, high-growth environment.

Preferred

• Direct experience in the dental industry (general dentistry, orthodontics, oral surgery, pediatrics, or prosthodontics).
• Experience executing copy across regional or multi-state network footprints.
• Familiarity with modern CMS platforms, project management tools, and AI-assisted research tools.