Content Marketing Specialist

Mortenson Dental Partners; Louisville (KY); Hybrid; USD 65,000 - 90,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401K

Paid Time Off

Flexible scheduling

Professional development

Continuing education opportunities

Job summary

Mortenson Dental Partners is seeking a Healthcare Copywriter in Louisville, KY. You will craft high-converting copy for paid and organic channels, tailor branding across multi-location clinics, and ensure SEO and regulatory alignment.

The role emphasizes accuracy, HIPAA compliance, and collaboration with marketing teams. Ideal candidates have 5+ years in healthcare copywriting, experience with CMS platforms, SEO, and data-driven optimization.

Qualifications

• 5+ years of copywriting and content marketing in healthcare.
• Healthcare marketing background with HIPAA knowledge.
• Conversion copywriting for digital channels and social media.

Responsibilities

• Write high-converting copy for paid search, paid social, display ads, landing pages, emails, and organic social.
• Ensure copy aligns with brand voice across multiple clinics and regional demographics.
• Research topics to ensure clinical accuracy and HIPAA compliance.

Skills

Copywriting

Healthcare marketing

SEO/AEO/GEO

Multi-brand management

Analytics and metrics

Agile/fast-paced

Tools

CMS platforms

Project management tools

AI-assisted research tools

Job description

Healthcare Copywriter

Job ID: 867

Location: 10300 Linn Station Rd. Louisville, KY 40223

Job Type: Full-time

Weekly hours: 40

What You'll Love About Us:

• A Positive, Team-Oriented Culture: We believe in supporting one another and celebrating successes, big or small.
• Opportunities for Growth: We're committed to helping you advance your skills and reach your career goals.
• Work-Life Balance: Flexible scheduling and an environment that respects your personal time.
• Your voice matters: We encourage feedback and innovation at every level.

Benefits of being part of the Mortenson Dental Partners Team

• Benefits are available after 60 days of employment
• Medical, dental, and vision insurance with company contribution
• Life Insurance
• Flexible spending (health and dependent care) account
• Paid Time Off & 6 paid holidays off
• Employee Stock Ownership Plan
• 401K
• Daily Pay
• Professional development assistance
• FREE continuing education opportunities
• Employee assistance program

Responsibilities

Performance & Channel Copywriting

• Write high-converting copy for paid search, paid social, display ads, landing pages, email campaigns, and organic social media.
• Analyze marketing performance metrics (open rates, CTRs, conversions) to refine and improve copy performance.

Brand Voice & Content Execution

• Apply established brand voice guidelines and style standards across all portfolio brands.
• Tailor copy to specific clinical specialties and regional demographics while preserving brand integrity.

SEO, AEO & GEO Optimization

• Write and optimize web copy for SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO platforms.
• Ensure practice content ranks as an authoritative answer for patient search queries.

Communication & Collaboration

• Draft patient communications, newsletters, email marketing, press releases, and corporate announcements.
• Collaborate across marketing to align copy with campaign strategies, visual assets, and channel goals.

Clinical Accuracy & Regulatory Compliance

• Research dental and medical topics to ensure all content is clinically accurate and transparent.
• Maintain 100% compliance with HIPAA, state healthcare advertising regulations, and patient privacy standards.

Qualifications

Required

• Experience: 5+ years of copywriting and content marketing experience (in-house, agency, or corporate healthcare).
• Healthcare & Compliance: Proven healthcare marketing background with working knowledge of HIPAA and medical communication standards.
• Conversion & Social: Demonstrated success writing conversion copy for digital channels alongside organic social media execution.
• Multi-Brand Management: Experience adapting and maintaining distinct brand voices across multi-location networks.
• Technical Skills: Strong understanding of SEO, AEO, GEO, structured content, and marketing performance metrics.
• Agility: Ability to manage multiple projects efficiently in a fast-paced, high-growth environment.

Preferred

• Direct experience in the dental industry (general dentistry, orthodontics, oral surgery, pediatrics, or prosthodontics).
• Experience executing copy across regional or multi-state network footprints.
• Familiarity with modern CMS platforms, project management tools, and AI-assisted research tools.

Any offer of employment is contingent upon the Company's determination that the candidate has successfully passed a background check, including a drug screen.

We are an equal-opportunity employer and consider all qualified candidates equally.