Content Marketing Specialist

Scale Army Careers; United States; Remote; USD 65,000 - 90,000; Full time

Job summary

Scale Army Careers is seeking a Content Marketing Specialist to transform leadership insights and service offerings into engaging content for client lead generation. The role involves creating graphics, short-form video, copy, and campaign assets across organic social media, paid media, blogs, email, and other channels, working with the Growth Marketing Manager on strategy and priorities.

The position is fully remote with US-friendly hours (EST 9:00 AM - 5:00 PM).

Qualifications

• 3+ years of experience in content marketing, social media content, graphic design, or a comparable creative marketing role.
• Experience creating social content, graphics, short-form video, copywriting, and/or B2B content.
• Experience supporting professional services, consulting, HR, staffing, or other B2B organizations is preferred.
• Experience creating content for professional audiences rather than exclusively consumer or lifestyle brands.

Responsibilities

• Create polished, client-facing content for Facebook, Instagram, LinkedIn, paid social campaigns, blogs, emails, and other marketing channels.
• Design graphics, carousels, social posts, simple infographics, marketing collateral, and ad creative aligned with the company’s visual identity.
• Write social captions, ad copy, blog articles, email copy, and calls to action tailored to prospective employer clients.

Skills

content marketing

social media content

graphic design

video editing

copywriting

remote collaboration

Tools

Canva

CapCut

Adobe Premiere Pro

Descript

Job description

_ This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client’s time zone. _

Our client is a U.S.-based HR and staffing solutions firm that helps employers build stronger, future-ready teams. Their services include strategic hiring, recruitment process outsourcing, outsourced HR, workforce planning, HR consulting, and related people operations support.

Role Overview

The Content Marketing Specialist will turn the company’s expertise, leadership insights, and service offerings into polished, engaging content that strengthens credibility and supports client lead generation.

This role will create graphics, short-form video, copy, and campaign assets across organic social media, paid media, blogs, email, and other client-facing channels. The Content Marketing Specialist will work closely with the Growth Marketing Manager, who will establish the overall strategy and campaign priorities.

Location

Fully Remote | 9:00 AM - 5:00 PM EST

Key Responsibilities

Social & Campaign Content Creation

• Create polished, client-facing content for Facebook, Instagram, LinkedIn, paid social campaigns, blogs, emails, and other marketing channels.

• Design graphics, carousels, social posts, simple infographics, marketing collateral, and ad creative aligned with the company’s visual identity.

• Write social captions, ad copy, blog articles, email copy, and calls to action tailored to prospective employer clients.

Video & Asset Production

• Edit short-form videos, Reels, clips, and repurposed leadership footage for organic and paid use.

• Transform raw footage, internal ideas, HR insights, articles, and service information into ready-to-publish content across multiple formats.

• Create reusable templates and maintain an organized content library to support efficient production and reuse of high-quality assets.

Content Planning & Collaboration

• Support monthly content calendars, creative briefs, campaign plans, and testing variations developed with the Growth Marketing Manager.

• Research timely HR, hiring, workforce, and business topics to recommend relevant content ideas.

• Coordinate with leadership to gather subject-matter input, ideas, and raw footage.

• Transform leadership and subject-matter input into clear, professional, audience-ready content.

Brand Consistency & Quality

• Maintain a consistent and credible brand voice and visual style across client-facing content.

• Ensure content is polished, accurate, and appropriate for a U.S. business audience.

• Maintain consistency in grammar, spelling, tone, formatting, and overall content quality.

Qualifications

Experience

• 3+ years of experience in content marketing, social media content, graphic design, or a comparable creative marketing role.

• Experience creating social content, graphics, short-form video, copywriting, and/or B2B content.

• Experience supporting professional services, consulting, HR, staffing, or other B2B organizations is preferred.

• Experience creating content for professional audiences rather than exclusively consumer or lifestyle brands.

Skills

• Proficiency with Canva for creating professional marketing and social media assets.

• Experience with short-form video editing tools such as CapCut, Adobe Premiere Pro, Descript, or similar platforms.

• Ability to simplify complex topics into clear and engaging marketing content.

• Strong ability to create graphics, social content, short-form video, and written marketing assets across multiple formats.

• Strong organization and project-management skills when managing multiple content formats and deadlines.

• Strong eye for clean, modern, and professional design.

• Ability to turn leadership ideas and subject-matter input into polished, audience-ready content.

• Ability to receive and incorporate feedback while maintaining content clarity and quality.

• Ability to work collaboratively and independently in a remote environment.

What Success Looks Like

• A consistent client-facing content calendar and production workflow are established within the first 90 days.

• The team has a reusable library of branded social and paid-ad templates.

• Content quality, clarity, and consistency improve across priority channels.

• The Growth Marketing Manager receives reliable creative and copy support for organic campaigns and paid-media testing.

Opportunity

The Content Marketing Specialist will have the opportunity to help an established HR and staffing firm make its expertise more visible, engaging, and actionable in the market.

The role provides opportunities to contribute ideas, build a strong body of work across multiple content formats, and directly support a growing client‑acquisition function.