Content Marketing Manager - B2B Sales Enablement (Hybrid)

W. R. Berkley Corporation; Berkley (MA); Hybrid; USD 75,000 - 110,000; Full time

Benefits offered by this job

Hybrid work schedule

Profit sharing plans

Health, Dental, Vision, Life benefits

Job summary

Berkley Accident and Health, Marlborough, MA, is seeking a Content Marketing Manager for its Captive Program. The role focuses on creating high-impact sales enablement materials, including written content, presentations and video content to drive the sales cycle forward.

The ideal candidate storytells complex ideas clearly; 5+ years’ B2B content experience is expected. The role offers a hybrid schedule: 4 days in the office, 1 day remote as appropriate.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, Writing or similar field.
• 5+ years creating B2B sales materials and partnering with sales teams.
• Ability to translate technical information into engaging stories for diverse audiences.
• Strong writing, editing and communication skills; sample work may be requested.
• Ability to manage multiple projects with attention to detail.

Responsibilities

• Partner with sales, service and marketing to identify content gaps.
• Develop and maintain a suite of sales tools: decks, one-pagers, case studies and videos.
• Collaborate with distribution partners to co-brand materials and scale processes.
• Track content effectiveness and gather sales feedback to improve materials.
• Adhere to brand standards with a consistent voice across content.

Skills

B2B content creation

Sales materials

Storytelling

Video scripting

Education

Bachelor's degree in Marketing or related field

Tools

PowerPoint

MS Word

Job description

Berkley Accident and Health, Marlborough, MA, is seeking a Content Marketing Manager for its Captive Program. The role focuses on creating high-impact sales enablement materials, including written content, presentations and video content to drive the sales cycle forward.

The ideal candidate storytells complex ideas clearly; 5+ years’ B2B content experience is expected. The role offers a hybrid schedule: 4 days in the office, 1 day remote as appropriate.