Content Marketing Manager

Berkley Accident and Health (a Berkley Company); Marlborough (MA); Hybrid; USD 75,000 - 110,000; Full time

Benefits offered by this job

Health

Dental

Vision

Life

Disability

Wellness

Paid Time Off

401(k)

Profit-Sharing plans

Job summary

Berkley Accident and Health in Marlborough, MA is seeking a Content Marketing Manager to develop compelling sales enablement materials—presentations, case studies, videos, and one-pagers—that support the sales team and engage customers.

The role focuses on translating complex ideas into clear, persuasive content; requires storytelling, writing/editing, and strong MS PowerPoint skills. Hybrid work: 4 days in office, 1 remote. Candidate travels occasionally.

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, Writing, or related field or equivalent education/experience.
• 5+ years creating B2B sales materials and collaborating with a sales organization.
• Ability to translate technical information into engaging stories for diverse audiences.
• Strong writing, editing and communication skills, including scripting video content.
• Ability to multi-task and manage multiple projects with strong attention to detail.
• Advanced MS Word and PowerPoint skills, including branded templates.
• Willingness to travel occasionally to company events.

Responsibilities

• Partner with sales, service and marketing to identify content gaps.
• Develop and maintain a suite of sales tools including presentations, one-pagers, case studies, customer stories, videos and demos.
• Work with distribution partners to co-brand materials and scale processes.
• Track content effectiveness and solicit sales feedback to improve materials.
• Adhere to brand standards and maintain a consistent voice across content.

Skills

Storytelling

Content strategy

Writing

Editing

Communication

Video content scripting

Travel readiness

Branded PowerPoint templates

Education

Bachelor's degree in Marketing, Communications, Journalism, Writing, or related field

Tools

MS Word

PowerPoint

Job description

Company Details

Berkley Accident and Health is a risk management company that designs innovative solutions to address the unique challenges of each client. With our entrepreneurial culture and a strong emphasis on analytics, we can help employers better manage their risk. We offer a broad range of products, including employer stop loss, benefit captives, provider stop loss, HMO reinsurance, and specialty accident. The key to Berkley’s success is our nimble approach to risk – our ability to quickly understand, think through, and devise a plan that addresses each client’s challenges, coupled with the strong backing of a Fortune 500 company. Our parent company, W. R. Berkley Corporation, is one of the largest and best managed property/casualty insurers in the United States. The company is an equal employment opportunity employer.

Responsibilities

We’re looking for a creative and results-driven Content Marketing Manager for our Captive Program to develop compelling materials that support our sales team and drives customer engagement. This role will focus on creating high-impact sales enablement tools, including written materials, presentations, and video content that effectively communicate our value proposition and drive the sales cycle forward. To learn more about Captives, visit: https://www.berkleyah.com/captive-education-videos/. The ideal candidate is a strong storyteller, who understands how to translate complex ideas into clear, persuasive materials. This role will be based in our Marlborough, MA office. We offer a hybrid work schedule with 4 days in the office; and 1 day remote where it makes sense to do so.

What You Can Expect

• Culture of innovation, teamwork, supportive colleagues and leaders willing to invest in talent
• Internal mobility opportunities
• Visibility to senior leaders and partnership with cross functional teams
• Opportunity to impact change
• Benefits – competitive compensation, paid time off, comprehensive wellness benefits and programs, employer funded health savings account, profit sharing, 401k, paid parental leave, employee stock purchase plan, tuition assistance and professional continuing education

We'll Count On You To

• Partner with our sales, service, and marketing teams to identify content gaps and opportunities
• Develop and maintain a suite of sales tools, including sales presentations and pitch decks, product one-pagers, case studies, customer success stories, video testimonials and demos, and repeatable educational events
• Work with distribution partners to co-brand materials and create scalable processes
• Track and analyze content effectiveness, including soliciting sales feedback, to update and improve materials during a long-relationship-based sales cycle
• Adhere to established brand standards, using a consistent voice across all content

Qualifications

• Bachelors’ degree in Marketing, Communication, Journalism, Writing, or other applicable field, or a combination of other relevant education and experience
• 5+ years of experience in creating B2B sales materials and collaborating with a sales organization
• Ability to translate technical information into engaging stories for different audiences
• Strong writing, editing, and communication skills, including ability to conceptualize and script video content. Samples will be requested.
• Ability to multi-task and manage multiple projects while keeping a strong attention to detail
• Advanced MS Word and PowerPoint skills, including working with branded PowerPoint templates
• Ability to travel occasionally to company events

What Makes You Stand Out

• An eye for visual and video design and ability to communicate with design vendors
• Ability to synthesize various ideas into concrete steps and map them out. Capacity to move easily between listening to stakeholders, creating content strategy, and executing on marketing projects.

Additional Company Details

We do not accept any unsolicited resumes from external recruiting agencies or firms.

Benefits

The company offers a competitive compensation plan and robust benefits package for full time regular employees which for this role include:

• Base Salary Range: $75,000 - $110,000
• Eligible to participate in annual discretionary bonus.
• Benefits: Health, Dental, Vision, Life, Disability, Wellness, Paid Time Off, 401(k) and Profit-Sharing plans.

The actual salary for this position will be determined by a number of factors, including the scope, complexity and location of the role; the skills, education, training, credentials and experience of the candidate; and other conditions of employment.

Additional Requirements

Internal Employees should apply via Workday to the Internal Careers site.

Sponsorship Details

Sponsorship not Offered for this Role